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Bunnings, Woolies: Australia’s top 100 retailers revealed

Australia's top 100 retailers, revealed. (Source: Getty)
Australia's top 100 retailers, revealed. (Source: Getty)

Bunnings has won the top spot as Australia’s most beloved retailer for 2021, a new report has revealed.

According to Power Retail’s latest e-Commerce Playbook report, the national hardware chain pipped Woolies for first place, with the supermarket giant winning the silver medal.

The 2020 pandemic lockdowns saw Australians gravitate online for their shopping needs, forcing retailers to strengthen their online shop fronts.

Bunnings rose to the top of the pack as people spent more time at home and sought to upgrade their living space.

Not only that, but the chain store is also a major supplier to builders, commercial tradies and the housing industry, the report noted.


Meanwhile, Woolworths – though it lost the crown – has secured its place as Australia’s favourite supermarket.

“As a trailblazer for innovation during the pandemic, the grocer had to increase fulfilment operations to ease the strain of overwhelming online orders,” the report said.

It was also the preferred grocer during the padnemic’s first wave, accounting for more than half (57.4 per cent) of all online grocery spending.

In third place was Kmart, which had shot up from 8th place last year. The discount department giant recorded massive online growth in 2020 as people went online to buy affordable homeware items during the pandemic.

In fact, to deal with the swell of online shoppers, Kmart had to introduce a pretty drastic measure.

“In April [2020], its online platform was so popular that the retailer had to introduce an online queue to offset the level of incoming shoppers.”

Last year’s runner-up, Coles, dropped down to fourth place, with online-only retailer Kogan hot on its heels at fifth place, up from 11th in 2020.

“2020 was an impressive year for Kogan. The Australian online retailer experienced skyrocketing sales as well as an increase in active customers,” the report said.

The retailer lists more than 10 million products on its site that range from consumer electronics to office supplies and white goods.

Kogan’s revenue shot up an eye-watering 88.6 per cent year-on-year to $414 million in the last six months of 2020.

Winners of other categories included Koala, as top emerging online retailer, as well as Princess Polly, for most improved online performance.

The crown for top innovator went to period underwear brand Modibodi, while CUE was named top customer experience retailer.

Power Retail assesses the organisations based on 41 separate metrics to identify where the retailers are succeeding, such as search capabilities, time spent on the website, delivery options, payment options, mobile app success, and more.

COVID forced more Australians to shop online than ever before, said Power Retail managing director Grant Arnott.

“It’s been very impressive to watch how brands have adapted quickly to the high demand,” he said.

“Retailers that led the charge, including Bunnings, JB Hi Fi and Officeworks, did well because they learnt to diversify their networks and not just rely on one channel for success.”

Online sellers of electrical goods, essential goods and sportswear were “upward movers” during 2020 as Microsoft leapt by 24 spots and Rebel, BCF [Boating, Camping, Fishing] and Anaconda joined the ranks of the top 25.

Meanwhile, some strong fashion brands struggled with supply and sales, and online beauty retailers rose the ranks, with Adore Beauty nabbing ‘top user experience’ and ‘top beauty retailer’, and Showpo taking the crown for ‘top social retailer’.

Moving forward, customer loyalty will become key for brands, said Arnott.

“Brands need to ensure repeat purchasing is occurring and that there is a focus on personalisation in 2021. Revenue and traffic overall is still increasing year-on-year and the conversion rate is strong, so the onus will be on retailers to ensure they’re delivering the best user experience possible, otherwise shoppers will simply look elsewhere.”

Here are the top 100 Australian retailers for 2021:

  1. Bunnings

  2. Woolworths

  3. Kmart

  4. Coles

  5. Kogan


  7. Target

  8. Chemist Warehouse

  9. Officeworks

  10. JB Hi-Fi

  11. Big W

  12. Myer

  13. Temple & Webster

  14. Ikea

  15. Cotton On

  16. Dan Murphys

  17. Harvey Norman

  18. The Iconic

  19. Microsoft

  20. Rebel

  21. Supercheap Auto

  22. The Good Guys

  23. Spotlight

  24. BCF

  25. Anaconda

  26. Appliances Online

  27. Priceline

  28. Adore Beauty

  29. Booktopia

  30. Adairs

  31. Mecca

  32. David Jones

  33. Wild Earth

  34. Bing Lee

  35. First Choice Liquor

  36. Sephora

  37. Mwave

  38. PETstock

  39. Uniqlo

  40. Michael Hill

  41. Country Road

  42. Nike

  43. Bonds

  44. Crazy Sales

  45. Kathmandu

  46. Princess Polly

  47. Katies

  48. Platypus Shoes

  49. Bras N Things

  50. Book Depository

  51. Jeanswest

  52. Kitchen Warehouse

  53. Petbarn

  54. My Pet Warehouse

  55. Lovehoney

  56. Shein

  57. Autograph

  58. Tent World

  59. Glassons

  60. PC Case Gear

  61. Best & Less

  62. Millers

  63. Styletread

  64. Dymocks

  65. Connor

  66. Dusk

  67. Shaver Shop

  68. Adidas

  69. Sydney Tools

  70. Repco

  71. Ozsale

  72. General Pants

  73. EB Games

  74. Bicycles Online

  75. City Beach

  76. JD Sports

  77. Forever New

  78. Ted’s

  79. Witchery

  80. Autobarn

  81. House

  82. EziBuy

  83. T2 Tea

  84. Pet Circle

  85. SurfStitch

  86. New Balance

  87. Naked Wines

  88. Peter’s of Kensington

  89. HP

  90. Koala

  91. Crossroads

  92. Under Armour

  93. Prezzee

  94. Centre Com

  95. Lenovo

  96. digiDirect

  97. Birdsnest

  98. Wild Secrets

  99. Peter Alexander

  100. Skechers

Here are the top retailers in other categories:

  • Most Improved Online Performance: Princess Polly

  • Top Emerging Online Retailer: Koala

  • Best Email Marketing: Adore Beauty

  • Top Home & Decor Retailer: Temple & Webster

  • Top User Experience: Adore Beauty

  • Top Beauty Retailer: Adore Beauty

  • Top Electrical & Office Retailer: Officeworks

  • Top Small Medium Retailer: Bicycles Online

  • Top Innovator: Modibodi

  • Top Sustainable Retailer: Flora & Fauna

  • Top Sports & Outdoor Retailer: Rebel

  • Top Customer Experience: CUE

  • Top Department Store: Bunnings

  • Top Mobile Experience: Bras N Things

  • Top Fashion & Accessories Retailer: Cotton On

  • Top Social Retailer: Showpo

  • Top Online Only Retailer: Kogan

  • All Star Legends: Gabby Leibovich & Hezi Leibovich (Catch)

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