The countdown is on.
The biggest cricket event of the summer is almost here.
It's not the battle between Australia and South Africa for the title of world number one Test country - that one has been and gone - nor the coming series against the combative Sri Lankans.
It isn't even the one-day internationals early next year when Australia will face games against the West Indies and Sri Lanka.
No, it's the Big Bash League (BBL).
The marketing of the competition has been extraordinary.
Splashes of green, purple, orange, blue and red proliferate in the BBL television commercial, featuring kids, players, cheerleaders and the punchline 'It's showtime!' Wow! It can't miss.
Although some would still wonder exactly what the fuss is all about.
The Twenty20 competition was introduced last summer as the 'saviour' of the domestic game in Australia.
Convinced by the success of the state-based Twenty20 competition and the appeal of the shortest form of the game in other countries, Cricket Australia unveiled eight BBL franchises.
More teams, more games, more fans, more money.
An exclusive window has been opened in the domestic calendar for the BBL.
Fair enough that Cricket Australia wants to support the domestic game and find a way to better fund the level below international cricket, but there is a price to pay.
The Sheffield Shield has been shelved for the duration of the BBL, leaving Test cricket as the only alternative viewing for lovers of the game.
That alone presents an interesting dynamic as the sport tries to expand its appeal.
Traditionalists will always consider the longer forms of the game vastly superior.
Marketing firms have no doubt assured Cricket Australia the Twenty20 format has fantastic appeal for the country's youth.
The idea in the long term is to meld the two together.
The best of the past mixed with the phenomenon of the crash-and-bash to create a better, more popular future for the sport.
Crammed calendar Fitting it all in the calendar is a challenge.
Perhaps it will work, but in the foundation years it appears the pain will mainly be felt by the traditional game.
Already the Sheffield Shield struggles for spectators.
Now the BBL is established, the Shield competition won't even be seen or heard of for most of the Christmas school holidays.
But there is an even more critical issue for the game in this country.
The BBL-exclusive window means Australia's first-class cricketers won't have an opportunity to play their way into the Test team for the three-match series about to start in Hobart against Sri Lanka.
Just as importantly, those at risk of being dropped from the Australian team will have nothing but the BBL available as an avenue to impress the selectors.
It is hardly ideal for the Test selectors to be considering the merits of replacements based on a quick-fire 35 runs for a batsman or two wickets from four overs from a bowler in the BBL.
If that were all it took to get a baggy green then perhaps Mark Cosgrove can play Test cricket or, for that matter, possibly there is still some prospect of Shaun Tait extending his Test career.
Shane Warne's admirers obviously believe bowling four overs in a Twenty20 game is enough proof of his ability to trundle down many more - as well as field and bat - at Test level.
The Australian team managed to get through last summer without this BBL issue becoming critical, but sooner or later a Test player will run out of form or favour with the selectors.
When it happens, there will be problems in assessing the player deemed to be next in line, because of the BBL.
It may not happen this summer with the South African series already finished and Sri Lanka playing only three Tests as well.
But next summer the Ashes series will be spread across November, December and January in a best-of-five format.
If the BBL gets in the way of winning the Ashes then there will be a demand for change.
The countdown is on.