Don’t have the spare cash to get yourself a career coach?
Millions of people are turning to social media for career advice from social media experts, who are experiencing never-seen-before demand.
The second-most popular hashtag in this realm is #worklife, with 4.7 billion posts, followed by #jobtips at 2.2 billion posts. #Careersadvice is popular too, with 1.4 billion posts.
According to PostBeyond interim CEO Daniel Ku, the pandemic was a massive disruption to the jobs market that has seen people take their careers into their own hands.
“Many people had more time on their hands which opened up ample opportunity to learn, develop and progress towards something new,” Ku said.
“These changes opened up a community of career advice content through TikTok. The platform saw increased popularity as a result of the pandemic as a whole but there was also a huge demand for more niche, business and career content.”
In the month of May, ‘career TikTok’ saw a huge spike in posts, PostBeyond research reveals.
Top 10 career hashtags on TikTok
#work (29.9 billion)
#worklife (4.7 billion)
#jobtips (2.2 billion)
#careersadvice (1.4 billion)
#businesstiktok (508.6 million)
#jobinterview (447.7 million)
#interviewtips (327.8 million)
#jobsearch (300.5 million)
#resume (287.7 million)
#careertips (151.5 million)
Most-followed career experts on TikTok
David Paykine (@davidpaykin) has amassed 1.6 million TikTok followers through his resume tips and stories on life after college, PostBeyond research revealed.
Following closely behind with 1.5 million followers each are Erin McGoff (@erinmcgoff), who posts general career advice as well as content specific to the film industry, and money expert Tori Dunlap (@herfirst100k), who shares tips on investing and personal finance, budgeting, business growth, and more.
Melbourne-based leadership strategist Shadé Zahrai (@shadezahrai) went from zero to 255,000 followers within weeks when her first TikTok video went viral.
Zahrai, who now has more than 900,000 followers, creates content focusing on career growth and tips on ‘self-mastery’, such as communication, learning, and focusing.
“It’s much more competitive because there are so many fewer opportunities. People are very aware of that, especially young people, because everything they’ve been working towards is now different, and so there’s a real desire to better themselves, to learn and to grow.”
Top career TikTok creators
@davidpaykin (1.6 million followers)
@erinmcgoff (1.5 million followers)
@herfirst100k (1.5 million followers)
@j.t.odonnell (1 million followers)
@shadezahrai (900,200 followers)
TikTok not your thing?
That's okay – thousands of others are using other social media platforms like Instagram, YouTube or LinkedIn to create content, drive a following, grow their business and make money.
Analysis from Lickd shows that you'd need 187 sponsored Instagram posts or 14.5 million YouTube views to make the equivalent of an $80,000 salary.
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