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5 TikTok stars set to become billionaires

Charli D'Amelio, Addison Rae and Zach King are the most-followed people on TikTok. (Source: Getty)
Charli D'Amelio, Addison Rae and Zach King are the most-followed people on TikTok. (Source: Getty)

TikTok, the video-based app that has taken the world by storm typically features memes, short dance clips or skits – and for some, it’s become a career. In the 12 months to June 2020, TikTok’s highest earners made more than US$1 million ($1.3 million), according to Forbes.

In fact, for a handful of people, TikTok has become so lucrative that they’re well on their way to becoming billionaires.

According to new analysis from Fresh Student Living which used a TikTok money calculator, some of the most-followed stars on the platform could become billionaires as soon as 2033.

At the top of the list is sixteen-year-old Charli D’Amelio, the most-followed person on TikTok at more than 110 million followers, who earns £46,532 or $83,602.41 per post. If she did just five sponsored posts a year, she would become a billionaire by age 28.


The second-most followed person, Addison Rae Easterling at more than 78 million followers, makes £32,887 per post and would be on track to become a billionaire by age 37 in 2038.

In third, fourth and fifth place are 31-year-old Zach King, 24-year-old Bella Poarch, and 28-year-old Spencer X, who earn between $39,000 and $43,000 per post, are set to become billionaires by age 53, 47 and 53 respectively if they did just five sponsored posts a year.

Here’s a full list of the most popular TikTok stars and when they’re could become billionaires:

(Source: Fresh Student Living)
(Source: Fresh Student Living)

These figures don’t even take into account other revenue streams outside from TikTok.

Other than ad revenue, TikTokers usually make most of their money through sponsored posts, product placement, and merchandise, according to LifeHacker. This will vary according to how many followers they have and the engagement they get by way of comments and likes.

Influencer Marketing Hub, which created the TikTok money calculator, has advice for people wanting to grow their own accounts.

“Successful TikTokers make videos that they know their audience will love. It is much easier to devote your attention to a particular group of people, rather than just making random content,” the guide states.

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