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TikTok doubles down in Australia amid US turmoil

(Source: Getty, TikTok)
(Source: Getty, TikTok)

Updated: 31 August 2020

TikTok is doubling down on its Australia operations and has announced it is hiring a further 20 positions as it looks to “scale at rapid pace” Down Under.

A TikTok spokesperson told Yahoo Finance it was focused on “continuing to grow our local operations and invest in our growing community”.

“This includes hiring the right local talent to support the Australian TikTok community across the content, operations and commercial side of the business,” the spokesperson said.

“We are also investing further in our local users, creators, and brands. We see huge opportunities to further scale at a rapid pace in Australia and this continues to be a priority market.”

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The roles are all based in TikTok’s Sydney office.

The announcement comes a few days after TikTok US CEO Kevin Mayer announced his resignation after just 100 days in the job.

TikTok US made headlines after its extraordinary move to sue the US Government for moving to ban the app if parent company ByteDance refused to sell the app’s US operations.

These are the 20 Sydney-based positions the social media giant is currently seeking:

  1. Creative Agency Partner

  2. Creator Growth Strategist – Rising Creators (Technical)

  3. Creator Growth Strategist - Rising Creators (Creative)

  4. Creator Growth Strategist - Top Creators and Public Figures

  5. Monetization Strategy - Australia

  6. Director of Marketing

  7. Strategic Partnerships Manager

  8. Ad Operations Executive

  9. Technical Product Manager, CRM

  10. Brand Strategist (Media)

  11. Communications and Content Manager

  12. (Senior) Product Marketing Manager, Ads

  13. Head of Sales Management

  14. Content Strategist

  15. Customer Solutions Manager

  16. Community Acquisition Manager

  17. Monetization Integrity Manager - Policy Making

  18. Business Marketing Manager

  19. Partnerships Manager

  20. Media Partnerships Manager

You can view TikTok’s open positions on their Careers page.

16 June 2020

Chinese-owned video-sharing social media giant TikTok has launched in Australia, making a number of executive appointments who hail from the likes of Google, YouTube, Airbnb and ANZ – and they’re hiring.

While the leadership team has been announced, other positions such as ad operations executive, head of sales, brand strategist, account manager, head of partnerships and customer solutions manager need to be filled.

TikTok’s career web page reveals 22 new roles are waiting to be filled in the new Sydney-based office.

Here’s every single TikTok Australia position that’s up for grabs:

  1. Ad Operations Executive

  2. Content Operations Manager

  3. Head of Sales Management

  4. Communications and Content Manager

  5. Brand Strategist (Media)

  6. Director of Content and Programming

  7. Content Strategist

  8. Head of Agency

  9. Director of Music

  10. Account Manager

  11. (Senior) Product Marketing Manager, Ads

  12. HRBP Leader - Australia

  13. Business Marketing Manager

  14. Partnerships Manager

  15. Community Development and Education Manager

  16. Monetisation Integrity Manager - Policy Making

  17. Growth Strategy Manager (Creators)

  18. Head of Partnerships

  19. Growth Strategy Manager (Media Publishers)

  20. Community Acquisition Manager

  21. Customer Solutions Manager

  22. Head of Communications, Australia

Who you’ll be working with

TikTok Australia’s general manager has been named as Lee Hunter, who previously worked at Google and YouTube for several years.

“I love that TikTok has helped bring Australian communities together when we’ve needed it most, whether it’s having fun at home, sharing how we’re feeling, or expressing ideas and messages that need to be heard,” Hunter said.

The general manager of global business solutions is Brett Armstrong, who has more than 20 years’ experience at multinational consultancies and eight years at Google ANZ.

Armstrong said Tiktok was about spreading joy and positivity.

“We’ve got some fantastic campaigns underway, with results exceeding expectations already, so I’m really looking forward to growing our business offering from strength to strength locally,” he said.

Former Airbnb public policy lead Brent Thomas is TikTok Australia’s director of public policy. He’s worked at Mastercard, eBay and PayPal.

The head of trust and safety for TikTok Asia-Pacific (APAC) is Arjun Narayan Bettadapur Manjunath, who leads the APAC team from Singapore.

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The All Markets Summit returns on Thursday 17 September 2020.
The All Markets Summit returns on Thursday 17 September 2020.