Online fashion retailer The Iconic is pitching in with bushfire relief efforts by turning its Sydney offices into a bushfire donation drop-off point in a bid to offload the pressure on charities that are at capacity and unable to store any more goods.
The drop-off hubs will act like a medium- and long-term storage space for donated items that will then be donated to charity organisations when needed.
“With no immediate end to Australia’s bushfire crisis in sight and the need for these items continuing to rise, The Iconic is committed to providing long-term support for recovery efforts by storing these donations for charities at their 28,000sqm Western Sydney Fulfilment Centre and Sydney CBD HQ,” the retailer said in a statement.
Related story: All the retailers donating proceeds to bushfire relief
The online fashion retailer follows a long string of other retailers and stores that have been doing their bit by donating part or all of their profits, services and products to bushfire recovery.
Where and when can I drop items off for donation?
The Iconic has headquarters based in Sydney’s CBD, at 338 Pitt Street. Head to reception on level 18.
It also has a fulfilment centre in western Sydney at 205-231 Fairfield Road, Yennora NSW 2161.
Drop-off days are Tuesday, Wednesday and Thursday, between 8am to 4pm, until the end of January.
Can I donate anything I want?
No – there are particular non-perishable goods that The Iconic is accepting. These items have been outlined by charities as in-demand.
“The list of items accepted by THE ICONIC Bushfire Relief Donation Drop-Off Hubs has been advised by the various charity organisations we're working with for this initiative,” a spokesperson told Yahoo Finance.
“The specific items are in demand and will be highly beneficial at this point in time. This list will be updated as advised by the organisations should their needs evolve so we can ensure that ongoing support is maintained.”
The Iconic won’t be able to accept items that aren’t on the list, and all donated items have to be new and sealed.
Here’s a list of what you can donate to support bushfire-affected people:
Burn Supplies - Aloe Vera, bandages
P2 Face Masks - adults and babies
Eyedrops, band-aids, nasal sprays
Body wash, soap
First aid kits
Energy drinks - recommended 600mL
Deodorant - non-aerosol
Feminine hygiene products
Here’s what to donate to support wildlife (items requested by WIRES):
100% cotton pillow cases
Pouch linings (to find out how to make pouches and pouch lining, see here)
If you need any assistance from The Iconic about drop-offs, contact their customer service.
Can I post my donations instead? What if I’m not from Sydney?
At this point, the Iconic is only accepting donations in-person, and encourages those who aren’t based in Sydney to reach out to local organisations and support them.
What else is The Iconic doing?
The retailer’s charity partner is Thread Together, which provides much-needed clothing items to affected communities and also provides extra volunteers and support.
This charity has been clothing bushfire victims, many of which didn’t leave with more than the clothes on their backs.
“To ensure they receive the stock communities specifically need, we’ll be doing a comprehensive review of our current stock holdings based on their demand, and where lacking, we’ll work with our greater network of brands to encourage further donations of much needed items,” the Iconic stated on its website.
The Iconic staff also volunteer their time to pack Thread Together orders in their warehouse.
“Bushfire recovery is a complex and on-going issue that Australians will be grappling with for months – if not years – to come,” said The Iconic CEO Erica Berchtold.
“We wanted to ensure that our approach provides assistance to those in need not just immediately, but in the difficult times ahead.”
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