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TELUS selects Rethink, WPP and Carat adding depth to its roster of agency partners

TELUS Communications Inc
TELUS Communications Inc

Together with its agency partners, TELUS is well-positioned to drive further innovation and best-in-class marketing across its diverse business

TORONTO, April 28, 2023 (GLOBE NEWSWIRE) -- Today, TELUS announced the appointment of Rethink, WPP and Carat (Dentsu) as its new agency partners, supporting its evolving and growing creative and media needs. These new appointments are a key enabler of the transformational change TELUS is undertaking to cultivate a best-in-class marketing ecosystem that fuels growth and innovation across its diverse business. Rethink will become the lead strategy and creative agency for the TELUS Home Solutions portfolio, providing strategic thinking that fuels consistent breakthrough creative ideas for Optik TV, Internet, Home Phone and Security products in Western Canada, Quebec and beyond. Carat (Dentsu) will manage TELUS’ integrated media strategy, partner with TELUS on its digital media transformation strategy and lead the implementation of TELUS’ digital media Extended Workbench, bringing talent into the business units they support. WPP will manage TELUS’ creative & production needs via a similar Extended Workbench model, while leveraging cutting edge technology to drive meaningful improvements in speed to market and creative efficiency.

“After a rigorous review process, we are excited to welcome these world-class agencies to the TELUS family,” said Jill Schnarr, Chief Communications and Brand Officer at TELUS. “Our evolving business and ever-changing customer demands propelled our decision to explore new and innovative ways to bring our global leading brand to life. We look forward to collaborating with our new partners on the next phase of our brand’s evolution and innovating together to deliver exceptional brand experiences while driving our marketing and digital strategies into the future.”


Cossette, a long-standing partner, has played a significant role in the growth and success of the TELUS’ brand over the years. Camp Jefferson, Jungle and Koo, part of the Plus Co. family alongside Cossette, remain valued strategic partners for our Public Mobile, Koodo and Mobile Klinik brands.

Along with the above-mentioned agencies, TELUS will continue to work with its existing roster of best-in-class partners including The&Partnership, Response, Behaviour, Camp Jefferson and National Public Relations.

For more information about TELUS’ global-leading brand, visit

TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than $18 billion in annual revenue and 18 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

Operating in 30 countries around the world, TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across high-growth industry verticals, including tech and games, communications and media and eCommerce and fintech.

TELUS Health is a global health care leader, which provides employee and family preventative health care and wellness solutions. Our TELUS team, along with our 100,000 health professionals, are leveraging the combination of TELUS’ strong digital and data analytics capabilities with our unsurpassed client service to dramatically improve remedial, preventative and mental health outcomes covering 68 million lives, and growing, around the world. As the largest provider of digital solutions and digital insights of its kind, TELUS Agriculture & Consumer Goods enables efficient and sustainable production from seed to store, helping improve the safety and quality of food and other goods in a way that is traceable to end consumers.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS and our team to contribute $1.5 billion, including 2 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly.

For more information about TELUS, please visit, follow us at @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

For media inquiries, please contact:

Donna Ramirez
TELUS Media Relations