An estimated 1 million beers are on offer to select Australians for generating excess solar energy as credit on their power bills, thanks to an expanded exchange scheme via VB, Dan Murphy's and Diamond Energy.
Originally launched last year, Victoria Bitter has now partnered with Dan Murphy's to bring its first-of-a-kind Solar Exchange program to more Aussie households, "allowing beer lovers to collect their hard-earned solar slabs in-store," the company explains.
Every $30 worth of credit can now be exchanged for a carton of 24 VB cans or bottles – or a 30-pack carton of VB cans – at participating Dan Murphy's stores.
VB and Dan Murphy's will continue to grow the number of participants in the Solar Exchange program, with over 1 million beers expected to be exchanged over the next 18 months.
Victoria Bitter's head of Classic Brands, Hayden Turner, said: "This Australia-first program was launched as a way to thank those who have made an effort to go solar with some hard-earned VB, and we're excited to partner with Dan Murphy's and bring the program to even more Aussie households."
"It's a great deal for beer lovers and a great deal for the environment," Turner explained.
Under the partnership, all existing Solar Exchange accounts also able to collect their slabs from their local Dan Murphy store, the companies confirm.
Dan Murphy's National Renewal operations manager Tyson Holbery stated: "We are passionate about sustainability at Dan Murphy's, which is why we are so excited to partner with VB on their solar exchange program."
"With energy prices at an all-time high, there's never been a better time for Aussies to switch to solar - and thanks to this program, customers can get rewarded with great brews."
Ambitious sustainability plan
The VB Solar Exchange program was launched as part of Asahi Beverages' sustainability plan, including a commitment to source 100 per cent renewable electricity by 2025, VB says.
In 2018 Carlton & United Breweries (CUB) - now part of the Asahi Beverages family - adopted renewable energy with the signing of a 12-year Power Purchase Agreement for 74,000 MWh per year of renewable energy from the giant solar farm outside Mildura, Victoria.
As an aside, in three years almost 20 per cent of Dan Murphy's 258 stores - part of Australia's leading drinks and hospitality business Endeavour Group - now have solar panels.
How to get a carton of VB
To apply for the program, energy consumers with solar excess need to switch their electricity retailer to Diamond Energy and agree to the VB Solar Exchange terms and conditions*, the entities explain.
The program is available to residential householders only, with spots available for residents of VIC, NSW, QLD (Energex customers only) and SA. There is a cap of 24 cartons in total that can be earned during the program per 12-month period.
Further information, including eligibility requirements and terms and conditions, are available online.
Diamond Energy is an Australian-based, retail electricity company and renewable energy generator, operating since 2004, receiving a 5-star rating in Greenpeace's Green Electricity Guide. In 2016, the company provided renewable power to reality TV show The Block.