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Sprout Social enhances platform with new artificial intelligence (AI) investments

Sprout Social, Inc
Sprout Social, Inc

Extensive new features will empower brands to efficiently extract business impact from social

CHICAGO, April 10, 2023 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced the launch of a series of new AI features across its platform that combines the power of Sprout’s proprietary machine learning (ML) and deep automation capabilities with OpenAI’s GPT model. The new features will be available throughout the Sprout platform, starting with additions to listening, publishing, customer care and advocacy. They build on Sprout’s strengths in user-centric design and its extensive, diverse customer base to create intuitive solutions that enable organizations to work smarter, unlock creativity and exponentially increase social media’s business impact.

These enhancements further infuse AI into Sprout’s platform and expand on a foundation of existing ML and automation capabilities including Optimal Send Times, Smart Categories and sophisticated social customer care routing and workflow functionality. It also integrates the recent acquisition of Repustate as core machine learning fabric, bringing 15 years of proven success in advanced sentiment analysis and natural language processing to help customers further deploy social at scale.

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“The rapid advancements in AI require us to be intentional and bring the most valuable aspects to our customers, tailored to the unique challenges of social business,” said Justyn Howard, CEO and Co-Founder of Sprout Social. “Impactful and intuitive AI will be ready to use and fit seamlessly into current workflows while vastly improving them. This will deliver incredible value to our customers and empower them to unlock even greater ROI from social.”

The first feature, Smart Query Suggestions, is currently in beta and will be widely available soon. It elevates Sprout’s Listening solution with GPT-powered query keyword recommendations to capture the most comprehensive insights. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work, and unlock nuanced understanding of social conversation.

Learn more about Sprout’s approach to AI and automation as well as key considerations for organizations here.

About Sprout Social
Sprout Social is a global leader in social media management and analytics software. Sprout’s unified platform puts powerful social data into the hands of more than 34,000 brands so they can make strategic decisions that drive business growth and innovation. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, connected workflows and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
www.tiktok.com/@sproutsocial

Contact:

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “intend,” “long-term model,” “may,” “might” “outlook,” “plan,” “potential,” “predict,” “project,” “soon,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to product capabilities and product strategy, our estimated product release dates, the results of product beta testing, our plans and objectives for our products. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to meet disclosed product release timelines; our beta product testing may encounter unforeseen issues and delays; our integration with OpenAI may not function as intended; and OpenAI’s services, their terms of service, or related laws, including privacy regulations, change in a manner that makes continuing to utilize OpenAI’s integration commercially unreasonable. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2022 filed with the SEC on February 22, 2023, as well as any other future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law.