Big brand sneakers including Nike, Adidas and Puma have been spotted at half-price on an Australian online store.
Online fashion retailer The Iconic is currently having a “up to 50% sale” across its clothing, shoes and accessories catalogue.
But the items that are actually 50% off have been spotted easily in the shoe section.
For example, Yahoo Finance has seen men’s Air Max 1 sneakers selling for $90, down from the usual $180:
Adidas Swift Run, which are a unisex design, was down to $75 from the usual $150:
There were plenty of women’s sneakers also at half-price, with Puma Suede Heart Street 2 seen on sale for $60, down from $120:
The Iconic, which was founded in 2011, has never turned a profit. But it is expected to at least break even for the 2018 calendar year.
In 2017, it posted a 41 percent lift in sales to hit $267.8 million. The startup is aiming to hit $1 billion in sales in three years and on the way poached former Rebel Sport boss Erica Berchtold as chief executive in October.
Make your money work with Yahoo Finance’s daily newsletter. Sign up here and stay on top of the latest money, property and tech news.