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SPOTTED: Nike, Adidas, Puma shoes are 50% off at Australian online store

Nike React Element 55 men’s shoes on The Iconic. (Image: The Iconic)

Big brand sneakers including Nike, Adidas and Puma have been spotted at half-price on an Australian online store.

Online fashion retailer The Iconic is currently having a “up to 50% sale” across its clothing, shoes and accessories catalogue.

But the items that are actually 50% off have been spotted easily in the shoe section.

For example, Yahoo Finance has seen men’s Air Max 1 sneakers selling for $90, down from the usual $180:

The Iconic sale screenshot.

Adidas Swift Run, which are a unisex design, was down to $75 from the usual $150:

The Iconic sale screenshot.

There were plenty of women’s sneakers also at half-price, with Puma Suede Heart Street 2 seen on sale for $60, down from $120:

The Iconic sale screenshot.

The Iconic, which was founded in 2011, has never turned a profit. But it is expected to at least break even for the 2018 calendar year.

In 2017, it posted a 41 percent lift in sales to hit $267.8 million. The startup is aiming to hit $1 billion in sales in three years and on the way poached former Rebel Sport boss Erica Berchtold as chief executive in October.

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