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Spotify is buying daily music trivia game 'Heardle'
The game will remain free to play and Spotify hopes to use it as a music discovery tool.
Heardle, a music trivia game that popped up following the massive success of Wordle, has a new owner. Spotify has announced it's buying the game. Terms of the deal were not disclosed. As The Verge notes, Heardle is Spotify's first game acquisition.
Heardle is a straightforward game of name that tune. Players are given six attempts to guess a popular song. They hear one second of the intro at first. Heardle lets them hear a little more after each incorrect guess (they can also skip turns). There's only one song each day for everyone to guess.
Whether or not you correctly identify the song, you can click through to hear the full track after finishing a round. That caught the attention of Spotify, which is pegging Heardle as a music discovery tool. Until now, the game has been using music hosted on Soundcloud.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” Spotify's global head of music Jeremy Erlich said. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs... and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”
New font. Sounds just as good. #Heardle is now powered by Spotify 💚 pic.twitter.com/rbuE3dleTU
— Spotify (@Spotify) July 12, 2022
As The New York Times did with Wordle after it bought that game, Spotify says it will keep Heardle free to play for everyone and retain the existing look and feel. The font Heardle uses has been updated to align with Spotify's branding, however.
The integration between Heardle and Spotify has already started in the US, UK, Ireland, Canada, Australia and New Zealand. Players in those countries can listen to each day's song on Spotify instead of Soundcloud. The game is now hosted on Spotify's website too. Players who want to keep their stats will need to visit the old site to transfer them over.
Spotify says players in other countries will soon be able to play Heardle in other languages. It plans to eventually "integrate Heardle and other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends."
However, the transition doesn't seem to be going entirely smoothly. Some players have claimed they can't access Heardle in their location. Conversely, some say they can now play for the first time as Soundcloud isn't available where they are.
