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Splitit share price up on blockbuster deal with online retail giant Shopify

Tom Richardson

The Splitit Ltd (ASX: SPT) share price is up 11% to 66.5 cents this morning after the buy-now-pay-later start-up revealed it has signed Shopify as a U.S. client.

For anyone not aware, Canadian-founded Shopify is a cloud-based software-as-a-service tech superstar that is cornering the market in offering easy to create online shopping platforms for SMEs to offer shoppers.

Over the past 5 years Shopify stock has gone from US$28 to US$328 on a market value of US$37 billion thanks to it leveraging the rise of SME online commerce. 

According to Splitit’s announcement the deal means all of Shopify’s 800,000 online platform merchants will be able to offer Splitit’s buy-now-pay-later option to customers as an integrated payment gateway within minutes of deciding to do so. It goes without saying that Shopify is also growing very strongly with room to add many more merchants over time.

On the surface this looks like great news for Splitit shareholders as its business and gross transaction volume could take off on the back of this one deal.

Others in North America such as Afterpay Touch Group Ltd (ASX: APT) or Sezzle Ltd (ASX: SZL) also likely coveted Shopify as a single customer. 

To provide an idea of the potentially transformational scale of the deal for Splitit you can see it had only 509 active merchants as at June 30 2019, but this deal reportedly gives it the opportunity to add another 800,000.

Despite the deal looking material to Splitit, the ASX declined to label the announcement ‘price sensitive’ so it may still be flying under the radar of small cap punters. 

I expect the Splitit share price could get a serious wriggle on over the rest of this week. 

The post Splitit share price up on blockbuster deal with online retail giant Shopify appeared first on Motley Fool Australia.

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Tom Richardson owns shares of AFTERPAY T FPO.

You can find Tom on Twitter @tommyr345

The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of AFTERPAY T FPO. The Motley Fool Australia has recommended Sezzle Inc. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

The Motley Fool's purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson. 2019