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Shopping website to fine customers using IE7

Online electronics retailer has waged a war on “stuck-in-time” customers by implementing the world's first Internet Explorer 7 "tax" today.

The website will begin charging customers who use the “antique” browser more for their online technology purchases.

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According to reports, the new 6.8% charge comes into effect from June 14 on all products purchased from Kogan for any Australian shoppers still using IE7.

CEO and founder Ruslan Kogan says the company had been spending “too much time and money making the site compatible with IE7” and that technology companies such as itself should not have to unnecessarily spend money sustaining out-dated technology such as IE7.

"Internet Explorer 7 has long since passed its use-by date," Mr Kogan has been quoted as saying. "It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for."

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"Based on what Kogan stands for with efficiency it just didn't seem right, we should not be punishing our savvy customers who are using a proper browser,” he says.

But Kogan says can avoid paying extra by switching browsers to Firefox, Chrome, Safari, Opera or a more recent version of Internet Explorer.

The website now has a browser that asks customers to upgrade to the latest browser.

"As internet citizens, we all have a responsibility to make the internet a better place. By taking these measures, we are doing our bit," he told Smart Company.

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