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Shoe Carnival Raises more than $400k in ‘Round Up at the Register’ Support for St. Jude Children’s Research Hospital

·2-min read

Shoe Carnival, Inc. (NASDAQ: SCVL) (the "Company") a leading retailer of moderately priced footwear and accessories, announced today that in its inaugural ‘Round Up at the Register’ event, Shoe Carnival raised more than $400k to benefit St. Jude’s Children’s Research Hospital.

The campaign began in July to help alleviate the national coin shortage and continued through September to support Pediatric Cancer Awareness month. Customers who chose to donate were able to round up their in-store purchase total to the next dollar amount.

"Shoe Carnival proudly supports the mission of St. Jude in the fight to end pediatric cancer," said Shoe Carnival Vice Chairman & CEO Cliff Sifford. "Thanks to the generous efforts of our customers and associates, Shoe Carnival was able to donate several times the goal we had set out to raise for St. Jude. This accomplishment would not have been possible without the gracious donations from individuals around the country."

All proceeds raised during the ten-week campaign will be donated to St. Jude to help support patients and their families.

The Shoe Carnival shopping experience offers excellent values on name brand shoes like Nike, Skechers, Crocs, Adidas, Converse, Vans and many more. Shoe Carnival stores are home to an exciting environment and a staff dedicated to meeting customer needs every day. Shoe Carnival’s spontaneity and family focus is what sets them apart from other shoe stores, and makes shoe shopping as fun as it should be. Online purchases and shipping are valid to the contiguous 48 states. For the Shoe Carnival location nearest you, visit

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of moderately priced dress, casual and athletic footwear for men, women and children with emphasis on national name brands. As of September 17, 2020, the Company operates 383 stores in 35 states and Puerto Rico, and offers online shopping at Headquartered in Evansville, Indiana, Shoe Carnival trades on The NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival's press releases and annual report are available on the Company's website at

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Brook Moffat
(812) 867-4066

7500 East Columbia Street
Evansville, IN 47715
(812) 867-6471