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Searches for houndstooth print are surging, thanks to Beyoncé

Laura Galvan
·2-min read

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Leave it to Queen B to start off 2021 in a sheer houndstooth catsuit with white leather boots.

Zerina Akers, Beyoncé’s stylist, took to Instagram on Jan. 1 to share a slew of snaps of the fashion and music icon wearing a David Koma houndstooth catsuit layered underneath a houndstooth jacket. And of course, searches for the print surged soon after.

According to global fashion search platform, Lyst, “following the release of an Instagram post in which Beyoncé is wearing a head-to-toe houndstooth look, searches for ‘houndstooth turtleneck’ increased 51 percent in the following couple of days.”

The data also states that “demand for houndstooth cardigans and sweater vests, in particular, has grown strong over the past week with searches currently up 65 percent since the start of January.”

From the runways to the ski slopes, the checked print has taken over the fashion world in recent years. Check out some of the chicest houndstooth prints that are worth adding to your wardrobe.

Shop: Theory Belted Overlay Coat, $695

Credit: Revolve
Credit: Revolve

Shop: Rag & Bone Valencia Houndstooth Turtleneck Top, $117

Credit: Nordstrom
Credit: Nordstrom

Shop: Houndstooth Unisex Adult Face Mask, $9

Credit: J.C Penny
Credit: J.C Penny

Shop: Terez Houndstooth Sports Bra, $65

TEREZ Houndstooth Sports Bra, Main, color, HOUNDSTOOTH
Credit: Nordstrom

Shop: Melloday Knit Coat with Removable Hood, $78

Credit: Nordstrom
Credit: Nordstrom

Shop: Souk+Sepia Houndstooth Sweater, $119

Credit: Souk and Sepia
Credit: Souk and Sepia

If you enjoyed this story, check out plaid coats to add to your winter wardrobe this year.

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