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Saudi Arabia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Report 2021-2025 - ResearchAndMarkets.com

·5-min read

The "Saudi Arabia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook): Spend Analysis by Digital/e-Gift Card, Retail & Corporate Consumers, Top Retailers, Distribution Channel, Occasions, and Demographics - Jan 2021 Update" report has been added to ResearchAndMarkets.com's offering.

The gift card market in Saudi Arabia has witnessed change in consumer behavior due to the pandemic.

There has been shift from physical gift cards to e-gift cards as consumers prefer safe and convenient gifting options for family and friends especially during festive season. Though adoption of e-gift cards has been increasing prior to the pandemic, the penetration has further increased as consumers confine themselves to their homes due to fear of spread of coronavirus.

YouGotaGift which offers over 60 top eGift Card brands in Saudi Arabia across various verticals has witnessed sharp increase in 2020, reflecting increasing interest in e-gift cards. Also, consumers have been purchasing daily essentials online due to the pandemic. To capture this trend, YouGotaGift launched a Care Card which can be used to purchase essentials such as medicine, grocery, food delivery and mobile recharge. The card is applicable for various brands such as Jarir, Saco, LuLu, Tamimi Markets, Carrefour, Centrepoint, Dawaa Pharmacies, Noon, Mrsool, Uber Eats, STC & Mobily Cards.

Shoppers in Saudi Arabia look to gift family and friends during festive season. To capture this market, gift card players have been unveiling festival specific cards for gifting individuals and families. Also, retailers offer discounts and attractive cash back programs during White Friday which is equivalent to Black Friday of the US which occurs in November. To attract customers, Amazon Saudi Arabia unveiled Amazon gift cards in November 2020 for White Friday sale available for customers on Amazon or in store at over 5,500 retailers including Lulu, Tokyo Games, and Panda as well as other convenient stores.

Given the current situation, corporates have been focusing on motivating and incentivize their employees via digital gift cards. Also, multi-purpose cards help corporates to offer employees flexible gifting option.

According to the publisher's Q4 2020 Global Gift Card Survey, gift card industry in Saudi Arabia is expected to grow by 15.5% on annual basis to reach US$ 1234.2 million in 2021. Despite near-term challenges in 2021, medium to long term growth story of gift cards in Saudi Arabia remains strong.

The gift card industry in Saudi Arabia is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 13.0% during 2021-2025. The gift card market in the country will increase from US$ 1068.9 million in 2020 to reach US$ 2014.0 million by 2025.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Saudi Arabia. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

Scope

Total Spend on Gifts in Saudi Arabia

  • By Consumer Segment (Retail and Corporate)

  • By Product Categories (13 Segments)

  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Saudi Arabia

  • Gross Load Value

  • Transaction Value

  • Unused Value

  • Average Value Per Transaction

  • Transaction Volume

  • Average Value of Card Purchased

  • Number of Cards

Gift Card Market Size by Consumer Segment in Saudi Arabia

  • Retail Consumer

  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Saudi Arabia

  • By Retail Consumer

  • By Retail Purchase Occasion

  • By Corporate Consumer

  • By Corporate Purchase Occasion

  • By Company Size

Gift Card Market Size by Retail Consumer in Saudi Arabia

  • By Functional Attribute

  • By Occasion

  • Festivals & Special Celebration Days

  • Milestone Celebration

  • Self-Use

  • Other

  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Saudi Arabia

  • Consumer Purchase Behaviour

  • Gift Card Buyer by Age Group

  • Gift Card Buyer by Income Level

  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Saudi Arabia

  • By Functional Attribute

  • By Occasion

  • Employee Incentive

  • Sales Incentive

  • Consumer Incentive

  • By Scale of Business

  • Budget Allocation Trend for 2021

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Saudi Arabia

  • Food & Beverage

  • Health, Wellness & Beauty

  • Apparel, Footwear & Accessories

  • Books & Media Products

  • Consumer Electronics

  • Restaurants & Bars

  • Toys, Kids, and Babies

  • Jewelry

  • Sporting Goods

  • Home & Kitchen Accessories & Appliances

  • Travel

  • Entertainment & Gaming

  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Saudi Arabia

  • Ecommerce & Department Stores

  • Restaurants & Bars

  • Supermarket, Hypermarket, Convenience Store

  • Entertainment & Gaming

  • Specialty Stores

  • Health & Wellness

  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Saudi Arabia

  • Gift Card Online Sales

  • Gift Card Offline Sales

  • 1st Party Sales

  • 3rd Party Sales

  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • Savola Group

  • Landmark Group

  • Saudi Co For Hardware (SACO)

  • Inter Ikea Systems BV

  • Jarir Marketing Co

  • United Electronics Co

  • Inditex, Industria de Diseno Textil SA

For more information about this report visit https://www.researchandmarkets.com/r/xirkf6

View source version on businesswire.com: https://www.businesswire.com/news/home/20210225005671/en/

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