Roku expands its TV Ready program to include more brands and regions

Roku TVs will be able to pair quickly with more audio products in the future. The company has expanded its TV Ready Certification Program, adding Element, JVC, Pheanoo and Philips this year, with Polk Audio and Westinghouse joining the list in 2022. Roku also opened the program internationally, and partners like Bose are expected to launch TV Ready devices in the United Kingdom, Canada and Mexico soon.

Bose vice president of Product and Experience, Doug Cunningham, said:

"Roku TV Ready makes it easier than ever to set-up and use a Bose TV speaker for an improved audio experience. We are excited to bring this option to more Roku TV owners across the globe."

The TV Ready initiative makes it easy to connect soundbars and speakers to Roku TVs — so long as the audio device supports the feature, it will automatically be detected as soon as you plug it in. Your TV will then turn off its speakers and switch audio output, and you'll be able to control your speaker's/soundbar's volume using the Roku remote. The program launched in 2020, with Sound United (the parent company of Polk, Denon, Marantz, Class A and Boston Acoustics) and TCL as the first official partners.

Roku says the program provides participants with an "easy-to-implement" SDK for fast integration, as well as a wireless soundbar reference design that it launched at CES 2021. TCL released the first model based on the reference, and it of course pairs automatically with a Roku TV.