Roblox Aims for 10% of $180 Billion Gaming Content Market

(Bloomberg) -- Roblox Corp. Chief Executive Officer and Co-Founder Dave Baszucki announced a new goal for 10% of the global video-game content revenue to flow through the company’s popular gaming platform.

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At the Roblox developer conference Friday, Baszucki said the company will do this by working with tech giants such as Apple Inc., Alphabet Inc. and Tencent Holdings Ltd. Right now, the gaming market supports $180 billion in content revenue yearly, he said.

Roblox announced a new partnership with Shopify Inc. that will let users sell physical products through digital Roblox experiences. The company also revealed plans for a new program to price paid-access experiences on desktop versions in real currency, not just in Robux, that will give creators a higher share of the resulting revenue.

Roblox, one of the most popular gaming apps ever especially with kids, is accessible across consoles, smartphones, tablets and PCs. Every day, 79 million people log on to play its mix of user-created games. Over the last year, Roblox paid out over $800 million to its community of game developers, Baszucki said.

Last year, the company generated $2.8 billion in sales.

On Friday, Baszucki said he expects that Roblox will succeed at capturing 10% of gaming content revenue when it reaches 300 million daily active users. Baszucki has a long-held ambition for Roblox to reach 1 billion daily active users.

(Updates with additional information in the third paragraph on changes to paid-access experiences)

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