Music icons Shakira and Jennifer Lopez put on an energetic 13-minute performance at yesterday’s Super Bowl event, which was no doubt worthy of a stunning paycheck.
But surprisingly, the two A-list performers weren’t paid a dime.
Yep; you read that right.
In fact, while the Super Bowl generally pays for the production costs of the shows, sometimes performers even subsidise these costs through their record label or concert promoters, consulting firm Sportscorp president Marc Ganis told Forbes.
So despite raking in hundreds of thousands of dollars for their regular solo live performances, Super Bowl performers walk away from the night with absolutely nothing.
Well, almost nothing.
J.Lo and Shakira would have walked away with what’s known as “union costs”, Forbes reported, which is essentially just the publicity that comes with playing to a televised audience of around 100 million people.
“They are willing to perform for free...because of this incredible exposure,” Ganis said.
“Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet.”
Does it really result in that much more exposure?
According to Forbes, in the hour following Justin Timberlake’s 2018 Super Bowl performance, he saw a 214 per cent spike in Spotify streams.
Lady Gaga saw a months-old album jump to second position on the Billboard charts after her performance, which was a surge of 60 spots in one week.
Maroon 5’s performance translated into big dollars when it came to touring, with the band converting its per-city average on the road from US$200,000 to US$1.7 million since their Super Bowl performance.
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