Coles has taken another big step towards Aldi's cult favourite Special Buys program, expanding its rival initiative and rolling out a competitive line of winter essentials.
An additional 18 Coles stores from Friday had the latest Best Buys on display, allowing shoppers at 256 stores nationwide a chance to get their hands on the supermarket's "winter warmers".
Among the items is a coral fleece heated throw for $34.99, a memory foam pillow for $29.99 and a convection heater for only $59.99.
While Aldi stores introduces Special Buys products on Wednesday and Saturday each week, the Coles Best Buys are released on a fortnightly basis.
The newest range also features a 6.5kg faux mink weighted blanket for $69.99, a queen sized quilt cover set for $29.99, a queen electric underblanket for $54.99 and hot water bottle and cover for $7.99.
Shoppers can also shop higher-end products like a $99.99 queen feather and down quilt, a $59.99 LCD convection heater and $59.99 ceramic tower fan heater.
Coles has even diversified its offering to include a vertical rotisserie grill, which is included for $39.99.
General Manager for Health and Home Jonathan Torr said Coles Best Buys was designed to cater to the seasonal desires of Coles shoppers with the latest promotion.
“We know that customers are looking for products that will keep them warm and snuggly through the long winter nights, so we have ensured that this week’s range contains winter essentials at affordable prices,” he said.
“We have everything you need to get a good night’s sleep, from memory foam mattress toppers to fur comforters and electric blankets.
“The heated throw is a must-have item for those cosy nights in front of the telly, featuring nine temperature settings on an easy-to-use digital remote.”
Aldi's current Special Buys also features a variety of winter items like a heated throw rug and a tower heater, as well as a range of cookware including cast aluminium fry pans and pots.
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