Qld shoppers in late Christmas rush

Perennial favourites such as LEGO, trampolines and Barbie are among the most in-demand Christmas gifts in Queensland this festive season.

Shoppers leaving it late had to battle big crowds throughout the state on Christmas Eve in a rush to find presents for loved ones.

Pacific Fair at Surfers Paradise was among those shopping centres that dealt with the rush on the final day of trading before Christmas.

"Certainly it is a busy time of the year and Pacific Fair is no different," centre marketing manager Linda Frewen told AAP.

"In actual fact, it's quite magical to see everyone out looking for gifts for their loved ones."

Ms Frewen said the centre had employed traffic controllers as well as additional safety officers to deal with the at-times fraught battle for a car park.

A digital Santa's Village where children could email the jolly big man direct from an iPad had been one of the highlights of the centre's Christmas layout.

The traditional Boxing Day sales are expected to again be a busy time despite the increasing presence of online retailing in the market.

"The lead-up to Christmas was a huge success and feedback from our retailers suggests the Boxing Day sales period is continuing to be just as popular," Robina Town Centre manager John Carroll said in a statement.

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