Not only that, but Qantas said the changes would be “permanent” for the program’s 13 million members when they book hotels and holidays though the airline.
Specifically, the changes mean that from today when using Qantas points, frequent flyers will need:
45 per cent fewer points when combining accommodation and Qantas or Jetstar flights in one booking across all Qantas Holidays packages
30 per cent fewer points across more than 440,000 hotels when booking Qantas Hotels
In addition, frequent flyers will need 20 per cent fewer points when using Points Plus Pay on flight bookings made before the end of April 2022, for travel up until April 2023.
Qantas Loyalty CEO Olivia Wirth said this was the latest of several major improvements made in recent years to deliver more value.
“We’re increasing the power of a point when booking hotels and holidays because we want to reinvest in a program that has performed extremely well during COVID,” Wirth said.
“Members have remained highly engaged despite the low levels of flying over the past two years, shown by the fact they’ve kept earning points on the ground and then redeemed them in record numbers.”
Wirth said when borders reopened, 7 billion points were redeemed in a single month for flights.
“We want to keep that momentum going by making points go further for hotels and holidays, which in turn encourages members to keep earning with our partners and with the airline,” she said.
“This latest change will help our growth into the hotel and holiday booking market, especially online, which is expected to rebound in the coming months.”