Q1 2024 Potbelly Corp Earnings Call

Participants

Adiya Dixon; Chief Compliance Officer, Company Secretary, Chief Legal Officer; Potbelly Corp

Bob Wright; President, Chief Executive Officer; Potbelly Corp

Steven Cirulis; Chief Financial Officer, Senior Vice President, Chief Strategy Officer; Potbelly Corp

Mark Smith; Analyst; Lake Street Capital Markets

Jeremy Hamblin; Analyst; Craig-Hallum Capital Group

Todd Brooks; Analyst; The Benchmark Company

Matt Curtis; Analyst; William Blair

Presentation

Operator

Good afternoon, everyone, and welcome to Potbelly Corporation's first-quarter 2024 earnings conference call. Today's call is being recorded. (Operator Instructions)
On today's call, we have Bob Wright, President and Chief Executive Officer; Steve Cirulis, Senior Vice President and Chief Financial Officer; and Adiya Dixon, Senior Vice President, Chief Legal Officer, and Secretary of Potbelly Corporation. At this time, I'll turn the call over to Adiya Dixon. Please go ahead.

Adiya Dixon

Good afternoon, everyone, and welcome to our first-quarter 2024 earnings call. By now, everyone should have access to our earnings release and accompanying investor presentation. If not, they can be found in the Investors tab of our website.
Before we begin our formal remarks, I need to remind everyone that certain comments made on this call, we will contain forward-looking statements regarding future events or the future financial performance of the Company. Any such statements, including our outlook for 2024 or any other future periods should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not guarantees of future performance, nor should they be relied upon as representing management's views as of any subsequent date. Forward-looking statements involve significant risks and uncertainties and events or results could differ materially from those presented due to a number of risks and uncertainties. Additional detailed information concerning these risks regarding our business and the factors that could cause actual results to differ materially from the forward-looking statements and other information that will be given today can be found under the risk factors heading in our filings with the Securities and Exchange Commission, which are available at sec.gov.
During the call, there will also be a discussion of some items that do not conform to U.S. generally accepted accounting principles or GAAP. Reconciliations of these non-GAAP measures to the most directly comparable GAAP measures are included in the appendix to the press release and investor presentation issued this afternoon, both of which are available in the Investors tab on our website.
And now I'll turn the call over to Potbelly's President and CEO, Bob Wright.

Bob Wright

Thank you, Lydia, and good afternoon, and thank you for joining our call today. We are proud of our solid start to the year across multiple fronts in terms of profitability, we successfully managed both restaurant level and corporate costs, driving a 150 basis point expansion to shop level margins year over year to 13.5% as well as strong corporate profitability with adjusted EBITDA of 5.7 million. This was made possible through the disciplined execution of our team members as we work to achieve our long-term sustainable growth.
On the development front, our franchise sales team added 32 additional franchise commitments to our pipeline during the quarter, while our franchise development team helped opened three new shops. Importantly, our momentum on both fronts continues into the second quarter. On the top line, we continue to outpace the fast-casual segment and once again took traffic share for the quarter. That said industry trends were marginally softer than we were anticipating leading our results to be below our expectations and slightly below Q1 2023 comps by 0.2% as with industry trends, we saw some slight declines in transactions from our more infrequent customers. These customers tend to skew more in shop visits and slightly less digital. Importantly though, as I'll share shortly. Our digital marketing and promotional efforts as well as our new Perks loyalty program drove growth. Those elements of our plan that we drive continue to build top line sales traffic growth and profitability. We believe our less frequent customers will benefit from some additional value support over the coming months.
As we look into the second quarter or back into positive low single digits. And we plan to further accelerate traffic driven top line growth, leveraging our five pillar strategy with particular emphasis on tactics that build on our past success while expanding our appeal. Our focus is heightened in three areas. First and foremost, Potbelly's great food is the reason our brand is the favorite in so many neighborhoods. We plan to continue to enhance our innovation pipeline of hot toasted sandwiches hand dipped ice cream shakes and our best in class baked fresh daily cookies.
Next, recognizing that the very best Potbelly experience includes access to and the use of our digital assets. We plan to continue to push growth in Perks member acquisition as a way to expose our newer customers to the best experience and value Potbelly has to offer and everyday value. It's clear to us the consumers of all income brackets and use our help managing their budget pressures. Our customers give us significant credit for everyday value today, including our picture pair combinations and skinny sized sandwiches, we've been developing additional ways to deliver value to both in shop customers and those that engage more often with our digital platforms. Our intent with these expanded everyday value options is to provide an additional access point to the brand and build increased frequency.
Now turning to the drivers of our business.
Let's start with the Potbelly digital experience. For the quarter, our digital business represented approximately 41% of our total shop sales, an increase of approximately 200 basis points versus last year, driven in large part by ongoing progress in our Perks loyalty program in January.
As we spoke to last quarter, we further strengthen our digital platform with the launch of our enhanced Potbelly Perks loyalty program, the upgraded Perks program celebrates what our customers love the most about Potbelly, great food Perks members can earn rewards faster than ever before. And have more of our menu items available for reward redemptions by using a broader range of coins to do so. We are so proud to say that we're seeing the expected customer behavior under the new program, and we consider the transition to be a big success. As we've said in recent quarters, we continue to see a shift in our digital business away from third party channels and towards Potbelly's owned app web and perks originated orders. We continue to view this as a positive shift. We saw strong growth in our purchase sales orders and active users during the quarter. In fact, perks active members were up 36% year over year, while the Potbelly digital experience has been a significant area of growth for us in recent quarters and years. We are not standing still when customers utilize our digital platforms that not only ensures a better experience, but also allows us to more effectively communicate with and market to them. We maintain an extensive lineup of digital enhancements aimed at continually improving our Potbelly digital experience to best suit customers' needs, expectations and reduce friction while driving Potbelly brand awareness, customer engagement and business results. Now delighting customers with great food and good vibes is always the foundation for sales growth, and I'm pleased with our strong shop operations and the continued progress of our marketing initiatives in fueling our traffic driven sales growth strategy. Beginning in the second quarter, we introduced the helping your Popper chicken along with adults a delay of a cookie and the sentiment euro shape. While the success of each of these promotions to date is encouraging, we're not stopping there as we move through the remainder of the year, you should expect to see additional limited time offers of our hot oven toasted sandwiches, fresh baked daily cookies and handshakes. In addition, we expect to bring back more underground menu items this year as well. Importantly, we know that today's consumers more than ever are looking for value when they choose to eat out the first pillar of our five-pillar strategy has always been great food at a good value, and we've taken great care to protect our value position. We enjoy strong value ratings overall as well as from our digital and Perks loyalty members who are among our most frequent customers.
We believe we can do more. It's clear that less frequent customers are looking for Everyday Value Options to support their pressured wallets. We have the tools and strategies to support this customer group by building on everyday value already in our core menu Meal Deal and pick your options and look forward to expanding on these offerings throughout the year.
Now let me update you on our franchise growth acceleration initiatives. Our franchising team continues to make great progress building towards our goal of 2000 units in the U.S. And as I mentioned earlier, we are pleased to add 32 franchise shops to the pipeline during the first quarter, bringing our total to 642 open and committed shops. To put that in perspective, that equates to 26% growth versus the 508 open and committed shops in the first quarter of 2023. We believe our ability to consistently attract high-quality franchisees has been driven by three major factors. One Potbelly is an incredibly strong brand with 47 years of success with our customers in markets all across the country yet we still have significant multiunit market development potential in areas like the South, the Southeast and the West number two we've invested heavily in our systems and tools that support franchising and franchisees, particularly in the areas of operations, marketing and development. I see franchisees see us as a franchise company through and through and number three, last, but certainly not least, franchisees are attracted to our strong unit level. Operating and investment economics led by two to one sales to investment ratio with our system AUVs of approximately 1.3 million and investment cost as low as approximately $650,000, despite our investment cost already being compelling when compared to the industry. We are never satisfied. Our shops currently average approximately 23 hundred square feet, and we're excited to announce the introduction of our new prototype shop that is now only approximately 1800 square feet, an average reduction of 500 square feet, positively impacting leasing and construction costs of new shops. This new prototype is designed to be more digitally centric along with improved customer flows. Bottom line, we believe the new design simultaneously enhances the historic traditional in-shop experience and improves the digital experience for our customers and associates alike.
Importantly, as well, the prototype is flexible to support our growth in the varied lease spaces. Our franchisees are developing in partnership with our design and engineering team. Our franchisees will be able to fit the new prototype into each location they lease. And as a reminder, PDK. or Potbelly digital kitchen is standard equipment in all new Potbelly locations as well. We believe this new prototype will bring additional flexibility and cost savings to our franchisees as they search for the optimal site to build Potbelly shops. Our brand design team and engineering teams have been working on the new prototype since last year and we began shifting all our planning and permitting to the new design several months ago. In fact, our first franchise shop with the new design is expected to open this month in Arkansas.
As we look at our development pipeline, the first quarter saw the opening of three new franchise shops. Importantly, our momentum is building as we expected into the second quarter. As we look to the full year, we have 30 units in various stages of the 2024 development cycle. We also have another 10 units in early stages of development that are expected to open in the later months of 2024 or in 2025.
With the work of Adam noise and his development team. We expect our annualized fourth quarter run rate to put us in a solid position to achieve our long-term growth range of low double-digit unit growth annually over the coming years.
With that, I'll now turn the call over to Steve to detail our financial performance for the quarter.

Steven Cirulis

Thank you, Bob. Good afternoon. Everyone. revenues in the first quarter decreased approximately 6.0% to 111.2 million majority driven by the short-term revenue impact of last year's refranchising transactions. Average weekly sales were approximately $24,250, up approximately 1.6% and system-wide sales of 134.2 million grew by approximately 1.9%. Same-store sales were down 20 basis points in the quarter. Despite this, we continued to take sales and traffic share from both the broader restaurant industry as well as the fast casual industry during the quarter.
Turning to expenses, food, beverage and packaging costs were 27.2% of shop sales, a 70 basis point improvement versus the prior year period overall Q1 commodity inflation was greatly improved at negative 170 basis points versus last year. Meat, primarily Turkey retreated the most year-over-year. And we saw some relief in our grocery category, which includes projects, soup, condiments and cookies. Labor expenses were 30.0% of sales, a 120 basis point improvement versus the prior year period. This improvement is primarily attributed the ongoing optimization of our aerospace labor guides. Occupancy was 10.9% of sales, a 50 basis point improvement versus the prior year period. The improvement was driven by the refranchising of our New York City market in Q1 last year, which carried higher than average occupancy costs. Other operating expenses were 18.4% of sales a 90 basis point increase versus the prior year period. This was predominantly due to increased brand fund spend. Overall shop level margins in the fourth quarter were 13.5% an increase of 150 basis points year over year, inclusive of a one-time legal settlement gain that we mentioned last quarter.
General and administrative expenses were 8.6% of system-wide sales. The year-over-year increase in G&A was driven primarily by stock compensation and increased payroll costs to fuel our development efforts. First quarter adjusted EBITDA was 5.7 million or 5.1% of total revenue. This was approximately flat year over year, driven by the impact of refranchising and investments and development G&A, mostly offset by a 150 basis point improvement in shop level margin. Importantly, we saw a 40 basis point improvement in adjusted EBITDA margin as we continue our transition to a higher margin franchised business model. We reported a net loss of 2.8 million for the quarter, MAJORITY driven by the accounting treatment of our debt refinancing. We replaced our $25 million term loan with a 30 million revolving credit facility that provides us with ongoing financial flexibility.
Adjusted net income was 0.2 million, a 0.4 million decrease versus the prior year period. This decrease was primarily due to similar drivers affecting adjusted EBITDA as well as higher stock comp expense compared to 2023, partially offset by lower interest expense from our refinanced debt.
Also, I'm pleased to announce that our Board of Directors has authorized a 20 million share repurchase program. This is driven by their confidence in the sustainability of the momentum in our business, our strong balance sheet and the increased predictability of our cash flows as a franchise business model. Given our flexible capital structure, this is an additional tool that management now has to continue to create shareholder value.
And finally, I would now like to provide you with the following guidance items for the full year 2024. We anticipate the following same-store sales growth in the low single digits, unit growth of approximately 10% and adjusted EBITDA growth in the mid to high single digits. The adjusted EBITDA growth expectations for 2020 for incorporate our slower Q1 performance and overcoming the effects of refranchising 33 shops and a 53rd week in 2023. The impact of refranchising on our adjusted EBITDA growth rate is most pronounced in the first three quarters of 2024 as the majority of our refranchised sales occurred in the second half of 2023. With the strength of our operating model and management team, we expect to be able to achieve mid to high single digit adjusted EBITDA growth for the year for the second quarter of 2024, we anticipate following same-store sales growth of between 0% and 2% and adjusted EBITDA of between $7,000,008.5 million for that, I'll turn the call back over to Bob.

Bob Wright

Thanks, Steve. Despite the macro headwinds during the first quarter, we are thrilled with what 2024 has in store for us first, we have an extensive road map of digital enhancements that we believe will further strengthen our Potbelly digital experience.
Second, our marketing initiatives continue to support our traffic driven sales growth strategy.
And finally, our franchise growth initiative is progressing very well as we build toward our goal of 2000 units in the US, putting us in a position to achieve our long-term growth range of low double digit unit growth annually over the coming years. The work our teams have done for the past two years have positioned us to capitalize on the opportunities ahead, and we look forward to sharing additional updates in the coming quarters.
In closing, I would like to thank all of our Potbelly team members from our frontline associates to our support center employees and of course, our franchisees and their teams for their hard work and commitment to making Potbelly the most loved sandwich brand in every neighborhood.
With that, we're happy to answer any questions. Operator, please open the line for questions.

Question and Answer Session

Operator

(Operator Instructions) Mark Smith with Lake Street Capital Markets. Please go ahead.

Mark Smith

Hey, guys, this is Alex turning on the line today from Mark Smith. Thanks for taking my questions. First one for me. As we look at consumer behavior throughout the quarter, did you guys see any trends with comps sequentially? And then to add on to that, do you see any consumer shifts, different locations may be anything from a CBD location to a suburban store standpoint?

Bob Wright

Yes, Alex, thanks for the question, Tom. I think that what we saw first of all, as you can probably similar to what you're hearing about the industry that January was certainly the softer months of the quarter. Some of that's weather and it could just be more seasonality returning to those consumer behaviors. February and March certainly started to strengthen. And as we mentioned, even into the second quarter, we're seeing those positive sales return to us. I think both our internal data that we have with all of our digital business and then the syndicated data that we have access to our our indication is there's just a there's a slight pullback in the more infrequent customer in the on infrequent consumer. To be clear, these are our customers. They're coming to Potbelly, but they're clearly managing their wallet a little bit more maybe than even a year ago. And that's that's why you heard some of my remarks about how we've got this great everyday value platform we've had at Potbelly all this all these years really going back to 2021 when we rebuilt the menu. That was a big part of the work we did to work on the menu, but we think we can do more. And we think that that's that's going to be an area of focus for us when it when you hear all of the numbers that we shared on the digital growth that we had in the quarter, and those are most frequent consumers. Those are the ones that we can see the data. Most clearly, it's the reason that we continue to bring people into that frequency funnel starting off as a as a customer that begins to visit the shop and then they start to becoming a little more frequent, little a little more affinity for the brand. We draw them into our digital assets and eventually get them into the Perks membership. And so we think we've analyzed it more as a frequency, a slight shift in frequency that we think we can address it.

Mark Smith

No, that's helpful. And then last one for me. Could you give any updates on your desire to sell company units or the demand from others to purchase existing co-locations? I know you've previously mentioned being more selective about where and when but just curious if that has changed at all.

Bob Wright

Look, I think the strategy is still the same. What you see in the numbers is that we're deploying the strategy with a little a little more judiciously than we have in the past. It has always been that we would refranchise to catalyze growth and what you'll see with our continuing growing number of open and committed shops and the new commitments that we got in Q1. And what we can see that we obviously haven't announced until each quarter comes along what we can see in the pipeline. We're really pleased with our development efforts. And even if you take the the Washington DC market, as an example, we did refranchise some locations there, but we're still operating in that market with company units and franchise units and brands, we're very comfortable doing that. So I think that continues to be something that we'll do. We'll be a little more careful about it. We shared with you last quarter. We thought there'd be a lot fewer of those this year out of that 100 or roughly a third of them I've been sold. And again, we're still willing to go with the rest, but we're in no rush to do that if it isn't a significant part of our growth and thank you for taking my questions today. Your Ross skews me.

Operator

Jeremy Hamblin with Craig-Hallum. Please go ahead.

Jeremy Hamblin

Thanks and congrats on the strong results. I wanted to start with the franchise on unit development. I think this is kind of a milestone here, if I'm not mistaken, the first time that the ending unit count is up on a year-over-year basis in like six years. So kudos on that, and I wanted to make sure that I heard the details behind them. You know the the shovels in the ground so to speak in units in progress. Did you say you had 30 that were in progress today and then and that we're in the early stages, I wanted to get a sense if you could help us think about the cadence of franchise unit openings this year? And then as a back part of that question, how long does it take once you start in on a unit, you know, kind of from getting the first work done to completing the unit and getting it open?

Bob Wright

Yes, Jeremy, thank you. And you're right, we're celebrating that milestone as well. It's it's it's really good to be growing again. And obviously, we're in the very, very early innings of delivering those new units now, and we're really pleased and I'll start with the back end because I think it informs the pipeline a little bit. There was a time when it took much longer to develop a Potbelly, but today we've got it down to between 11 and 12 months. We mentioned, gosh, more than a year ago, how we reorganized the development function split that between our franchising efforts, all focused on franchise sales and then everything from the real estate, all the way to opening and the construction and engineering in between those reports and two different leaders on the SLT. as a result that that reengineered time line means we can from the time we sign a deal, we can open a unit in less than a year. So you can imagine the fact that we just get deeper and deeper into these deals, we have the ability to open units at an ever accelerating rate from there. That does vary a little bit by unit by location, but that's why our franchisees are working their entire market at one time and not simply looking for one site at a time.
You asked about the cadence of opening that's going to reflect the deal timing that we went through last year. So that's why a lot of our our openings are a little more backloaded this year that's not unusual in the restaurant space anyway, I know you know that, but we're going to continue to see some acceleration and really some quickening, if you will, in Q2, but we're still very much a back-loaded opening schedule for the 2023 year. And that's why, frankly, that's the reason we wanted to give you that exposure to the 30 and the 10. Those 30 are our units we can see in every stage of development, and that's why we're counting them as in that in that pipeline for 2024 and then you get a little deeper into that development cadence and you can certainly get them open by the end of the year. But we all know that sometimes something might slip and we wanted to start to separate those into categories. I will also tell you that that isn't a full list. There's still time this year to add units to that pipeline and we're working like crazy to do that as well.

Jeremy Hamblin

Great. Thanks for that color. I wanted to come back to the sales trends for a second, and, you know, give like get a sense for I think a lot of restaurants have called out that Easter had a bit of a negative impact on the March quarter. I wanted to get a sense of whether or not that you saw that impact as particularly given your exposure in CBD areas? And then as we think about the customer spend, are you seeing any change in terms of the average ticket or are you seeing any check management from your customers?

Bob Wright

Yes. Look, the Easter Easter flip from one quarter to the other is always going to affect us a little bit. And we we still are more focused on the trends that we see through the quarter. What happened in January and then how we saw the February and March start to blend together. And there's no question that there was probably a little bit of extra pressure on March because of that shift. But that's that's not really what we're pointing to because those holidays swing back the other way to an eight over the period of a quarter. It term, it's a it's an impact, but it's not one of the biggest ones we wanted to call out. And when it comes to customer spend, we've shared this in past quarters, we're watching those mix numbers as indicators that customers are using our menu and why it fits their budget. One of the great things about our three sizes is you can move up and down those sizes and there is some evidence with a little bit of shift from big store originals or maybe originals to skinny that there's some wallet management going on. The great news is we have all of them sizes and people don't have to pull their their occasion completely from us if they can move around the menu. But they're not they're not dramatic or significant shifts, but I think they're indicators of work, people are feeling some pressure.

Jeremy Hamblin

Got it. And then you guys made great progress on the restaurant-level margins this quarter, pretty good, particularly in light of a flat comp of 150 basis points. That's pretty impressive. I'm wondering why an item that you saw some deleverage in was your other operating expenses I think was down about 90 basis points year over year. And wanted to see if you could provide a bit more color on that. I know that you're making progress on bringing more of the digital orders on through through your app. And so I would think that maybe you would see your exposure to third party delivery down, but any color you could provide on what was the culprit there on the on the deleverage on other operating expenses and how we should think about that particular line item for the remainder of the year?

Steven Cirulis

Yes, sure. Hi, Jeremy. Yes, and I think we're really proud of the margin expansion that we experienced in the quarter despite some of the consumer changes that we saw. But you have to remember within that other operating expenses line for us is our brand fund and our conversations over the last several quarters, we've talked about how we took last year to ladder up our spend to that 3% of sales, and we didn't achieve that until the second half of the year. So lapping Q1 this year, you can see the difference. We have more brand fund expense that sat in that other OpEx line Q1 this year versus what sat in that on that line last year. So that's really where a lot of it, a lot of it fits on. We also we also have in there, obviously, our digital, our digital fees and so forth. And the Q1 is interesting because there's there's always a little bit of a shift around the delivery piece because of the weather and so forth, but not nothing that I think would outstrip the brand fund expense. And even though we've got restaurant margins where they are with some expansion. We're ultimately focused on our on our overall profitability at the corporate level and our ability to offset any. And it is the thing that we see on the restaurant margin line, we work to offset that with some some savings at the corporate level, whether that be through corporate costs like G&A or otherwise.
So the other thing I mentioned, I think which is important as particularly we think about next year, some of our shop margin benefited from the third party settlement that we that we had as well as that is reflected in this quarter. But as we head into Q1 next year, let's just remember that that was there. But even even with that, even with the benefit of that settlement sitting in our shop margin. It was still an expansion. It's still expanding quarter for us.

Jeremy Hamblin

Got it. And then just to clarify the 90 basis points, how much of it was some was due to the brand fund, was that and 50 basis points are more like 75.

Steven Cirulis

It was was more than half. It was more than half of the of the hit.

Jeremy Hamblin

Got it in.

Steven Cirulis

And then just the third party settlement that the line item that that falls under it gets spread across a couple of line items within Scott margin it sat within our F. and P. I'm sorry, I said within our labor ended and is that within our other OpEx side within labor because it affected our ability to schedule properly and so forth. And on the other OpEx line, it affected our ability to really kind of manage some of the details around how we report and some of those fees that come in from third parties and et cetera. So I can evenly split among those two, those two items.

Jeremy Hamblin

Got it. Thanks for taking the questions and good luck this year.

Bob Wright

Thanks, Jeremy.

Operator

Todd Brooks with The Benchmark Company. Please go ahead.

Todd Brooks

Hey, thanks for taking my questions. I would like to lead off, Bob. I was excited to hear about the new work, cementing the new prototype of the 1800 square feet. I don't think did you share a newbuild cost relative to the prior 650 that you're looking at from the new the new box?

Bob Wright

We did not and not in the remarks, but happy to discuss it time to tell you we're really excited about this. We've been working on it, as I mentioned since last year. And it's not like we've been keeping a secret. We like to talk about things when we're really proud of the work and not not before that, but that's an average to an average. First of all, let's make that clear. That's an, but at an average of 500 feet if you look at today's average lease cost, triple-net charges, those are those are hundreds of basis points of leasing margin expansion for franchisees that are able to take advantage of that and so that's where the big win is the OpEx side of things. The other thing is I'm sure you've talked to many restaurant companies, but the inflation that hit every bit of the economy hit construction and durable goods pretty hard. And a lot of our six 50 is rooted in some historical costs from that that go back even before a lot of that inflation hit. So we will keep you posted as we build more of them. And the same team that's been extracting cost out of our operating model for these last three years is the one that oversees this work. So we're just getting started on building it as efficiently as possible. I will tell you this while we don't publish their numbers the more recent franchise openings, while not formally the prototype. We've been we've been bringing some of the elements of that design into some of these more recent openings. We didn't want to go all the way and have to re permit and do redone drawings, but you can get some of the aesthetic elements and those things in there. But our more recent franchise builds have been less than our published average of six 50. So it's the one of the greatest things about the franchise businesses that they're going to help us find ways to to improve the investment economics on these builds. And then because we've got the engineering teams and the more contractors we get involved, I think I think our best days are ahead on the costs.

Todd Brooks

That's great. Two follow-ups, if I may. One into discussion with potential franchising partners now that you can point to this prototype, their excitement just kind of accelerating the whole effort, if you can build the box at 1800 square feet to the same AUVs and do it at a lower cost? How much easier is that making it to sell new units.
And then if I think about the work that you do for the franchisees as far as site identification within a market, how much does the 1800 square foot footprint open up the number of sites that some of these franchisees to have to choose from going to market as well?

Bob Wright

Yes, both of those are advantages. We have we've been putting this prototype work in our discovery day materials for a couple of quarters now. So we have been seeing the benefit of those those franchisees that are interested in in signing development deals with us. They've had some exposure to what we've been working on while we've been getting everything engineered and finalized and they're very excited about it. And I tried to be careful with what I said in the in the remarks that our ability to fit their real estate is one of the big things the world I come from in QSR, a prototype was a was a fix specific box was exactly the same size every time you built it. I mean down to the interest, the counter was from the front door and so on and so forth. Our prototype is a standard build from which you then fit it into a shop. Some of these are a little more square somewhere a little more rectangle. We built and designed some recently there. They look a little more triangular than they do. And if it needs to be 1,500 feet because that's the best location. We'll then we can we can work with that. And I think that's what franchisees are the most excited about. We've got this wonderful starting place that's smaller than we used to build still keeps all of the best aesthetic elements of this classic Potbelly in-shop experience. We've got plenty of seating for today's mix of digital and dining. We've we've reoriented the pickup shelf and some of the other elements of the digital experience highlighted some things that we thought were flow issues for our customers and for our associates and even made the line a little more efficient. So and those are that those are the things that excite franchisees. And you're exactly right when you're attacking the market with a master broker and a set of local brokers knowing you've got flexibility, but your flexibility begins at 1,823,500, it really opens up the potential for some some earlier real estate developments. So I think it's and it's one of those that's a win all the way around. And I firmly believe we've not only not compromise the brand experience. We've improved it.

Todd Brooks

That's great. Shifting gears, Bob, you talked about maybe the need to for in shop customers, maybe non-digital channel customers to tried to deliver some more value to them over the course of this year. Can you I'm sure you're not going to walk through specific tactics about how to do that, but do you at least point us in the direction of how you deliver and how you communicate value to that customer where it's fairly overt once they walk into the shop?

Bob Wright

Yes, it is a it is an additional layer for us because if you if you accept the the conclusion we've come to, we certainly do is that this infrequent customer who is familiar with and has affinity for the brand is managing their their personal financial situation and they're just they're pulling back ever so slightly and probably from a lot of places we're competing with all other restaurants and we're competing with the refrigerator and when people's entire food budget is under pressure and they don't want to do is start compromising on their meal choices. And at the same time, they'd love to see some everyday options that can can work into their mix over the month or over the quarter that they trade with certain restaurants. So because the more infrequent consumer for us overlaps with our non-digital consumer from our digital consumers. We've talked very openly about the meaningfully higher frequency rate with Perks members, for example. So it's a little harder to reach those customers. But for us, we still do use digital advertising. In addition, fact, that's where a large majority of our effort goes is through their digital advertising efforts. So we want to make sure that where we're using that to spread the word to those people are still picking up our digital ads, even if they're not yet part of our Perks program and then I think you have to you have to do some things in shop to so that when they do come in and visit because they do skew slightly more in shop that they're seeing those messages and remembering those messages which brings them back and keeps that that frequency just a little bit higher than where they were, maybe they would naturally go as they're trying to manage their wallet, is a long-tailed effort or can that be delivered at the shop level pretty quickly, we can deliver pretty quickly.

Todd Brooks

Yes, yes. And then just one quick follow-up for Steve and I'll jump back in queue on within the guidance for a second quarter and same store sales at flat to up to, and I think Bob, you commented that we're positive low single digit quarter to date. What's the assumption on price mix that's baked into the flat to up two assumption? Thanks.

Steven Cirulis

Sure. Thanks for the question, but I'll just start with kind of the way we've discussed pricing for the last couple of years, which is we'll have we'll manage price in order to outrun some of the costs for our inputs, our food and paper and our labor. And the good news is for this for this quarter, we saw commodity costs actually deflate a little bit on labor cost kind of stayed in the same zone, that low margin kind of mid lows in the single digits area. So that's good for us. And we've had a price increase for this for this quarter, modest, like we said and kind of in the low to mid ones, we carried about 3.3% of price into the quarter, and we netted about four, right? And so that's a way of me saying, look for 4% price kind of growth is what you'll see through through the year. We'll probably end the year in that in that same range carrying forward for the year about 2%. So when you see ours, our comps right at 0% to 2%, you can you can understand that we'll bring in some of that price increase to offset perhaps some some traffic challenges. But as Bob was describing with all of the efforts on the digital marketing side, and the efforts with some of these new these new value offers that we're going to start to push that our expectations that will strengthen traffic, and we'll continue to get the benefits from that, and that should show up in our ultimately in our same-store sales.

Todd Brooks

Okay, perfect. Thanks, Steve.

Operator

Matt Curtis with William Blair.

Matt Curtis

But I think last quarter you said you had the opportunity to get to a 16% restaurant-level margin this year. Is that still in play at this point given the narrowing in your comp guidance?

Bob Wright

Yes, I think if you take if you take the comments that Steve shared about what we saw in Q1 and you kind of project where that would put us with margin expansion through the year. Of course, I think it's going to be tougher for us to get to 16 weeks if we maintain some of this softer sales against what our what our original plan was and especially with where we were in Q1. But I think the emphasis there is still expanding margins and there's still other ways for us to keep expanding those margins in one of the one of the great things we're talking about with new development, which is where the franchisees care, the most about how quickly can they get to those margins? Is this prototype, and that's the kind of margin expansion that just keeps delivering after you build those shops. So I think I think you're right to point that out. What I would tell you is that we recognize with we are still significantly majority company on portfolio that are shop profitability driven by those margins. And top line, of course, is such an important part of our overall adjusted EBITDA for the company for the year. Steve mentioned this already, but and we look at our other measures and other opportunities that we have to manage our cost as a corporation and still continue to deliver what we guided to on that adjusted EBITDA growth for the year in the mid to high single digits. Well that that clearly means you see some some savings elsewhere.
We're a growth company, though, Matt, so we can we can meter some of those investments in things like G&A and still serve the growth, but be the most responsible on our way to building that earnings growth that goes with it.
While we're also continuing to expand those shop level margin. So I think that's how those two are working together.

Matt Curtis

Okay. Got it. Thanks for that.
And then I guess the our full-year comp guidance implies that traffic will be on sort of sort of flattish, I guess, for the full year. And so assuming that's the case, but you expect that the unit level margin expansion this year would be more driven by levers like supply chain efficiency and labor optimization as opposed to sales leverage?

Steven Cirulis

Yes. I mean, the sales where we I think that's it's oh, sorry, Steve, go ahead.
Sorry about. Yes, sorry, Matt Young.
Well, as we have the plan laid out, right, we're still expecting to expand the margins throughout the year, and we expect U.S. sales to help play a role there, perhaps less of a role than we had thought the last time we spoke. But nevertheless, that's going to be a component of it. But as we've as we go down kind of the middle of that middle middle of the P&L, we continue to see some gains. At least we'll see them in the first quarter or started second quarter on some of our commodities that will settle down a bit in the second half as we see some some commodity inflation and some in some areas come back a little bit, but labor is one area where we continue to make strides our labor guide. We continue to find ways to pull some hours out of that which is fantastic. We'll continue to expand our Potbelly digital kitchen through which we see some some labor benefits there. And also, we'll continue to kind of marginally tweak our hours of operation, which ends up being a benefit to some of that labor as well to leverage leverage in that labor line for sure. We also, I think, see some continued leverage in our occupancy that there's opportunities for us with new leases and so forth to continue to push that, even though the sales leverage is not as not as intense as it would otherwise be. But I think we on the other OpEx side, we just talked about a little earlier. We'll still get a little bit of drag from from the brand fund lapping in that line until we get to the back half of the year. And so that nets out to us, we think we can and we think we can continue to expand margin, just the the shop level margin. And as Bob said, having the ability to then work the lower elements of the P&L into our favor to in terms of corporate costs, that's why we're confident guiding what we did as it relates to the EBITDA line for the full year.

Matt Curtis

Okay, good. That helps a lot. Thanks very much.

Operator

Ladies and gentlemen, we have reached the end of today's question-and-answer session. I would like to turn the call back over to Mr. Bob Wright for closing remarks.

Bob Wright

Thank you, and thank you all for joining us today and especially thank you for the questions. As you heard, we're proud of our quarter and proud of the team, especially grateful to all of our associates and our franchisees our growing body of franchisees and their employees as well. So thanks again for your time. We look forward to talking to you again soon. Have a great night.

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.