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Pipedrive’s State of Sales Report: Despite Pandemic, Sales Professionals Became More Successful and Satisfied

·3-min read

Pipedrive, the leading CRM for sales and marketing teams, today released its annual State of Sales report, featuring key insights from global research on the perceptions, implications, and unexpected opportunities for the industry. New research finds that almost half of sales professionals (49%) became more satisfied in 2020, which is reflected both in their increased job success and satisfaction.

"The pandemic has had a profound impact on the way we understand working, as well as increased the risk for work-related stress and burnout. It's interesting to see that most sales professionals, who tend to work long hours and weekends, adapted to the new situation relatively well," said Jeff Heckler, Global Head of Customer Success, Pipedrive. "Sales has always been a difficult field to work in—even before the pandemic. It is not just about selling skills, rather it is a mixture of experience, knowledge, problem-solving, empathy, and communication. It’s quite possible that extensive experience and skill sets in many different areas helped sales professionals to cope with the new situation faster."

A year of opportunities

After the initial turbulence at the beginning of the pandemic, 2020 proved to be a year of opportunities for salespeople, as 59% of respondents believe they became more successful at sales in 2020 and 81% of respondents say that they expect an increase in their sales in 2021. Almost all salespeople (92%) believe that their role will have a positive impact on the economy in 2021, and over three-quarters report that sales will be either important (24%) or very important (54%) to the recovery of the economy.

The right training and CRM technology leads to success

The vast majority of respondents (88%) are regularly working on improving their soft skills, which is helping them to be more successful. Those who regularly work on soft skills are 11% more likely to usually or always hit their regular sales quota. Lastly, individuals who use technology and automation tools for lead generation are 26% more likely to have reached their annual sales target last year.

About the survey

Pipedrive’s global State of Sales 2020-2021 survey received more than 1700 respondents from all over the world. The sample included salespeople, sales managers, business owners, people working for sales businesses, and people who do sales as part of their role. The survey was conducted between November 20th and December 28th, 2020. Download the full State of Sales report here.

About Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at

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Maie-Liisa Sildnik
+372 55605205

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