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One in 10 Aussies to shop on Christmas Eve


Dashing through the shops the day before Christmas is the plan of last resort for one-in-ten Australians, research has found.

According to the study, commissioned by department store chain David Jones, a third of Aussies will fill aisles in the week before December 25 and a tenth will search for stocking fillers on Christmas Eve.

Generation Y is the most guilty of last minute gift grabbing (22 per cent) followed by Gen X (13 per cent) and Baby Boomers (seven per cent).

Joyful and triumphant feelings will be replaced with stress for half of scrambling shoppers, while just three-in-ten Aussies reportedly love Christmas shopping, the study found.

Early planning certainly has its perks with a tenth of Aussies starting preparations in September - in some instances as early as January - and almost a third buying presents strategically throughout the year.

Ninety-three per cent of people plan to celebrate Christmas with their family and friends.

No expense is being spared for loved ones with The Nutribullet ($179-$399), Breville Coffee Machine ($799), Dyson Supersonic Hairdryer ($599) and Lego Creator Ferris Wheel ($299) among David Jones' top Christmas sellers.

But with complimentary or gold coin gift wrapping, valet parking and personal shoppers available at a number of centres across the country, bamboozled buyers can take some comfort in knowing they are not in it alone.


* 87 per cent of Aussies go Christmas shopping

* 33 per cent shop in the week before Christmas, 14 per cent on Christmas Eve or Christmas Day

* Nine per cent begin preparations in September, and in some instances as early as January

* 39 per cent get stressed because they don't know what to buy

* 30 per cent love the experience