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Nintendo is buying an animation studio to help create its own 'visual content'

It's buying Japan's Dynamo Pictures and rebranding it to 'Nintendo Pictures.'

Steve Dent
·Reporter
·1-min read
BEHROUZ MEHRI via Getty Images

Nintendo has acquired the Japanese CG production company Dynamo Pictures and plans to rebrand it as "Nintendo Pictures," the company announced. Its aim with the new subsidiary is to develop visual content using Nintendo IP and focus on "the planning and production of visual content including CG animation." Dynamo worked with Nintendo before on the Metroid: Other M game also has credits on anime TV series like Evangelion: 2.0.

Nintendo is gearing up for its Super Mario Bros. movie starring Chris Pratt, which was recently delayed to April 2023. The live adaptation of Detective Pikachu based on the Pokémon franchise was successful enough that a sequel is in the works, but the last major cinema release was way back in 1993 with Super Mario Bros. starring Bob Hoskins.

Movies and TV series based on gaming IP are a popular trend at the moment, with movies like Sonic based on Sega's popular character seeing impressive success. Sony recently released an Uncharted film and HBO is producing a TV series based on The Last of Us starring Pedro Pascal. With its latest acquisition, Nintendo could be ready to bring more of its content to the small and big screens, which is (hopefully) good news for fans of its games.