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NIMBL Launches First-To-Market Subscription Programs for Muscle Recovery Products & Education

·3-min read

Market Disruptor Subscription Approach Offers Fitness Professionals, Corporations, Universities, PT Clinics, Sports Teams and Individuals Affordable Access to Percussion Guns, Muscle Recovery Instruction, Custom Movement Plans and Certification Courses.

NEW YORK, September 21, 2021--(BUSINESS WIRE)--NIMBL, Inc. on Tuesday announced the introduction of the first-to-market muscle recovery subscription programs. The offerings combine world-class percussion devices, education and customized movement plans to help increase performance and prevent injuries.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210921005043/en/

NIMBL announces first-to-market subscription plans for percussion guns and muscle percussion educational content, removing price as a barrier to entry for anyone looking to improve movement. Visit www.joinnimbl.com for more details. (Photo: Business Wire)

While percussion gun use is now common at gyms, physical therapy offices, and on NBA and NFL sidelines, the high cost of premium devices keeps them out of reach for many corporations, organizations and individuals.

"At NIMBL, we want to democratize muscle wellness and make it accessible to everyone, including athletes, weekend warriors, line-workers, soldiers, corporations and anyone looking to improve movement," said Pete Brand, CEO and Co-Founder of NIMBL.

"By lowering the barriers to entry, NIMBL subscriptions provide access and value through a focus on muscle percussion education and elite products," he added.

NIMBL is leading the industry by introducing a completely new model that eliminates sticker shock with affordable subscription programs that tailor individual movement plans to help virtually anyone perform better and reduce pain.

Education and content are foundational to NIMBL subscriptions with the overarching goal to help people move better. For fitness experts, trainers and physical therapists, the NIMBL Fit Pro subscription includes the leading certification courses in the space, education workshops, an on-demand video library and a commercial-grade NIMBL XLR8 percussion gun.

For the consumer audience, NIMBL offers two subscription tiers, both of which create a personalized movement plan (PMP), an on-demand movement video library and either a NIMBL XLR8 percussion gun or the top-selling compact XPRS percussion gun.

While the fitness market is a huge opportunity, Josh Brand, co-founder of NIMBL, sees a larger play: "Regardless of white-collar or blue-collar, athletic or not, chances are you have your pain points or areas you want to improve.

"Through the proper use of percussion, improved movement can be achieved. We envision NIMBL membership to be commonplace throughout corporations across the world, supporting the gig economy and part of the uniform to police, military and athletes everywhere. Our subscribers will receive the best percussion device on the market and the information they need to achieve the results they expect. Our no questions asked subscription policy demonstrates our confidence in what will be achieved."

The NIMBL Fit Pro subscription includes:

  • The commercial-grade NIMBL XLR8 Percussion gun, $369 value

  • Percussion Certification Course earning valuable continuing education credits with ISSA, NSCA, NASM, a $129 value

  • Quarterly Workshops

  • On-demand custom video content

  • Advisory consultation

The NIMBL Elite and NIMBL Plus subscriptions are geared to the consumer seeking to move, feel and perform better and includes:

  • The original commercial-grade NIMBL XLR8 Percussion gun (Elite plan), a $369 value or the record-selling compact NIMBL XPRS Percussion (Plus plan) gun, a $199 value.

  • Movement evaluation and plan

  • On-demand movement video library and instruction

  • Regular workshops

  • Chat with movement specialists

NIMBL, Inc. (www.joinnimbl.com), the muscle wellness company, packages percussion therapy products and personalized education programs into cost-effective subscription programs. The company serves fitness organizations, sports teams, physical therapists, corporate wellness programs and individuals worldwide. Founded in 2020, NIMBL is privately held with headquarters in Holmdel, New Jersey.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210921005043/en/

Contacts

NIMBL, Inc., New York
Tom Becktold, Chief Marketing Officer
tom@nimblinc.com or 310-866-6366

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