Forget the Halloumi Fries. Another artery-busting Aldi invention is here to ruin your diet but make you very happy at the same time.
A churros maker.
Typically dipped in chocolate or dulce de leche, churros are a Spanish donut-like delicacy, deep-fried and rolled in sugar and cinnamon.
Now you can make them in your own home.
Aldi is set to release a Churros Maker as part of its 2 March Special Buys collection, but you’ll need to get in quick before it sells out.
The churros makers are supposed to be healthier than the traditional deep-frying technique and will be on sale for $24.99 from 2 March.
Why are they doing this?
Aldi does well due to its relatively limited range and high proportion of private brands, but its viral email marketing campaign is a real gem, according to marketing publication, The Growth Manifesto.
The Special Buys newsletter arrives in subscribers inboxes every Monday and Thursday, with the products listed set to be in store within the coming week but available for only a limited time.
The products generally don’t appear twice in a year, and the products are generally pretty good.
Cue the frenzy.
But, warns consumer awareness program The Checkout, Aldi’s Special Buys could be “illegal bait advertising”.
That is, the supermarket giant could deliberately be advertising products it knows will stoke demand but only stocking a limited supply. However, once the customers are in the store, they’ll likely make another purchase anyway.
The Checkout highlighted Marie from Melbourne’s story; she went to seven different Aldi stores one morning trying to buy her daughter school shoes.
Responding to The Checkout’s question as to why it promoted the shoes when it had such limited stock, Aldi admitted the stock wasn’t allocated “in an optimal manner”.
“Optimal is another word for we failed to match demand of colour and size variants in a small selection of stores,” the company said.
“We do feel that we comply with section 35 of the Consumer Law.”
It should also be noted that the family-favourite supermarket does warn shoppers that its Special Buys stock does have a limited number and will only be in store for a limited time, to help avoid disappointment.
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