One of Australia’s biggest banks has undergone a temporary name change in a bid to encourage more Australians to get vaccinated.
NAB will change its logo and branding to ‘JAB’ in a national marketing campaign launched on Friday.
Instead of NAB, short for National Australia Bank, ‘JAB’ will be emblazoned on billboards, TV commercials and online ads.
‘JAB’ will also be featured on the signage on stadium grounds for the rest of the AFL finals series, the big bank announced.
NAB chief operating officer Les Matheson said increasing the vaccination rate was the key to unlock more freedoms for customers and the community.
“We want to champion getting Australia back to business by delivering hope and optimism and supporting the community’s vaccination push,” he said.
“We need to give people something to hope for, something to look forward to, something to plan around, and to be confident about their futures,” the open letter stated.
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The National Cabinet last month signed off on the four-stage National Plan to transition out of the COVID-19 pandemic.
Currently in Phase A, Australia needs to hit 70 per cent double vaccination rates before we move onto Phase B, the ‘Vaccine Transition Phase’.
This would see lockdowns eased, flight passenger caps lifted, and reduced quarantine arrangements for vaccinated people.
Only fully vaccinated people will enjoy these freedoms.