Yahoo Finance 
My internship with one of the most feared women in fashion
The New Investors video series brought to you by Yahoo Finance reveals the secrets of the most successful entrepreneurs and business people in Australia today. This is the fifth episode of the season.
Bondi's Lauren Silvers packed her bags aged 21 and bought a one-way flight to New York City.
The now-successful app entrepreneur wanted nothing more than to work in fashion PR and live in the glamorous metropolis she'd seen on television.
"I'd never been to New York. I just watched a million Sex and The City episodes and thought I just knew what it was like," she told Yahoo Finance's New Investors show.
"I finished uni and I was really in the throes of MTV Hills, The Hills and The City. I was watching those shows constantly and I was obsessed by Whitney Port, Lauren Conrad and Kelly Cutrone who were these big publicists."
So Silvers landed in New York and naively went straight to Cutrone's business to offer her services.
"I Googled the address of her office and I dressed up in my best fashionable outfit at the time and walked into her office - and her assistant declined my offer to help out and intern.
"Obviously I didn't know that they get thousands of applications all the time."
After that rejection, Silvers knew she had to make herself stand out - and decided a small white lie would do.
"New York Fashion Week was coming up and I found out that Kelly Cutrone's company, People's Revolution, were representing two Australian designers - Camilla & Marc, and Zimmermann.
"So I emailed saying, 'I've worked with those brands in Sydney', which I hadn't."
Playing the "Australian card" worked a treat, and Silvers was hired as a helper for fashion week. She had her foot in the door.
Cutrone, through her appearances on reality television, has a reputation as a fierce woman who is not afraid to step on toes to get things done.
But Silvers managed to get on her good side and even bond with one of the most feared people in fashion.
"She's tough, but she means well, she has a really good heart," Silvers told Yahoo Finance editor-in-chief Sarah O'Carroll.
"I loved her. We had a really, really instant, great connection and instant bond... I remember we were walking down Fifth Avenue and we were doing an event for Elizabeth Arden and her credit card fell out of her back pocket
"I was walking behind her and I ran up and I picked her credit card off the floor and I was like, 'Kelly, you dropped your credit card.' And from that moment she just loved me."
The internship with People's Revolution set Silver's life on the path to where she is now - the co-founder of Glamazon, a stylist booking app with more than 20,000 users, including celebrities like Kate Hudson and Victoria Beckham.
Working with Cutrone at such a young age instilled great habits that last a lifetime, said Silvers.
"Work ethic... nothing can replace good work ethic. You actually have to work really hard to get to where you want to be really."
The New Investors video series brought to you by Yahoo Finance reveals the secrets of the most successful entrepreneurs and business people in Australia today. This is the fifth episode of the season.
