Multi-millionaire reveals how 'rentvesting' property made him wealthy: 'Don't sacrifice'

Scott O'Neill and aerial image of Australian houses.
Rethink Group's Scott O'Neill said 'rentvesting' may make sense in today's property market. · Source: Supplied/Getty

Ever dreamed of living by the beach, in the inner-city buzz, or nestled in a leafy suburb that feeds your soul, however, felt that doing so would kill your chances of building wealth? You're not alone. And the good news is that you don’t have to choose between lifestyle and financial freedom.

In fact, for over a decade now, I’ve built my personal wealth, and helped thousands of Australians do the same, through a strategy called ‘rentvesting’, which is renting where you want to live, and investing where your money will work hardest.

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Why rentvesting makes sense in today’s market

Let’s say you want to live in Bondi, Byron or Brighton. The cost of buying in these blue-chip areas is sky-high, and with the majority of homes owner-occupied, the rental yields are often extremely low - sometimes just 1-2 per cent. That means if you purchase, you’re sinking hundreds of thousands in a deposit and absorbing a massive mortgage for a property that’s probably underperforming from an investment standpoint.

But what if you flipped the script?

Rent smart, invest smarter

Instead of tying up your capital in a lifestyle property, rent in the area you love and invest in high-yield commercial or regional residential real estate. At Rethink Group, this is our bread and butter. We’re talking 5-6 per cent plus yields, strong tenant demand, and, in many cases, net cash flow positive properties that actually cover your rent and still leave surplus income to reinvest.

It’s a wealth-building flywheel that, when set in motion early, can dramatically fast-track your journey to financial freedom.

I started my own journey this way. My wife and I wanted to enjoy the lifestyle we loved, but we didn’t want to sacrifice our future. We began investing in strong-yielding residential property and later moved into commercial, an area where we’ve helped many of our clients truly accelerate their portfolios. The result? A multi-million-dollar portfolio, flexibility to live where we want, and most importantly choice.

Rentvesting gives you flexibility and freedom

One of the underrated benefits of rentvesting is agility. You’re not locked into one market or one lifestyle location. You can move for work, lifestyle, or family without the friction of buying and selling. Meanwhile, your investments can remain in high-growth, high-yield areas across Australia, whether that’s an industrial property in Brisbane, a regional centre in WA, or a medical tenancy in Adelaide.