Middle East & Africa B2C E-Commerce Market Report 2024 - Middle East's Digital Economy is On Track for Remarkable Expansion, Projected to Exceed EUR 500 Billion by 2030
Dublin, April 30, 2024 (GLOBE NEWSWIRE) -- The "Middle East & Africa B2C E-Commerce Market 2024" report has been added to ResearchAndMarkets.com's offering.
MENA's Mobile Commerce Revolution: Over 70% Online Transaction Dominance by 2025
The Middle East's digital economy is on track for remarkable expansion, projected to exceed EUR 500 billion by 2030. This growth is fueled by the region's rapid uptake of digital commerce and online transactions, fundamentally reshaping market dynamics. By 2025, mobile platforms are expected to drive 70% of total online transaction value in the MENA region, signalling a shift towards mobile commerce dominance. Furthermore, the B2C E-Commerce market is forecasted to reach double-digit billion euros by 2026, offering significant opportunities in this swiftly evolving landscape.
Saudi Arabia and the UAE lead the charge in the region's digital transformation, achieving significant milestones in their E-Commerce sectors. By 2027, Saudi Arabia's B2C E-Commerce revenue is set to exceed EUR 20 billion, representing a substantial share of total retail sales. Likewise, the UAE's digital commerce landscape is thriving, with B2C E-Commerce revenue expected to nearly double-digit EUR billion by 2028.
Africa's Digital Payments Revolution
Africa's digital payment ecosystem is undergoing rapid transformation, driven by strategic collaborations and innovations. By 2025, wallets are projected to account for over 20% of total electronic payment revenue, closely followed by cards. In Nigeria, adopting B2C E-Commerce led to over 90% of MSMEs experiencing increased sales and more than 60% reporting reduced costs.
As the Middle East and Africa embrace the digital age, businesses in all sectors have the chance to innovate, connect with consumers, and fuel economic expansion. The rapid evolution of digital commerce underscores the critical importance of adaptability and flexibility in meeting the continuously evolving needs of consumers in the region.
Key Questions Covered:
What factors are driving the digital economy's exponential growth in the Middle East?
How are mobile platforms shaping online transactions in MENA, and what changes are expected to evolve by 2025?
What specific milestones have Saudi Arabia and the UAE achieved in their respective E-Commerce sectors?
What projections indicate the expected growth of electronic payment revenue in Africa by 2025?
What strategic innovations are fueling Africa's transformative evolution in E-Commerce and digital payments?
Key Topics Covered:
1. Key Takeaways
2. Management Summary
3. Middle East
3.1. Regional
B2C E-Commerce Market Overview and Trends, March 2024
Digital Payment Market Overview, April 2024
Digital Economy Value, in USD billion, 2022 & 2030f
B2C E-Commerce Market Size, in USD billion, 2021, 2022 & 2026f
Share of Mobile Commerce Making Up Total Online Transaction Value, in %, 2025f
Share of Digital Wallets Making Up Total Online Spending, in %, 2023e
Increase in Order Value During Ramadan, by Country, in USD, April 2024
Increase in Online Purchases During Ramadan, by Product Category, in %, Q1 2024
Share of Respondents Who Shop Online During Ramadan, in %, 2023e
Share of Respondents Who Shop Online Weekly or Daily During Ramadan, in %, 2023e
Share of Respondents Who Plan to Shop Online More Frequently During Ramadan, in %, 2023e
Share of Respondents Who Plan to Shop Less Frequently in Person During Ramadan, in %, 2023e
3.2. Saudi Arabia
3.3. UAE
3.4. Israel
3.5. Iran
3.6. Qatar
3.7. Kuwait
3.8. Lebanon
3.9. Jordan
3.10. Bahrain
3.11. Oman
4. Africa
4.1. Regional
Online Payment Market and Trends Overview, April 2024
Cryptocurrency Trends Overview, April 2024
B2C E-Commerce Players Overview, April 2024
Top 3 Reasons For B2C E-Commerce Adoption, in % of MSMEs, April 2023
Top Pain Points When Selling Online, in % of MSMEs, April 2023
Top Customer Challenges With B2C E-Commerce, in % of MSMEs, April 2023
Breakdown of Preferred Payment Methods, by B2C E-Commerce Channel, in % of MSMEs, April 2023
Breakdown of Use of B2C E-Commerce Channels, by Product Category, in %, April 2023
Breakdown of Funding to B2C E-Commerce Sectors, by Number of Deals, in %, 2023e
Most Compelling Telco And Tech Needs Expected by Organizations Over The Coming Years, in % of Organizations, Q4 2023
Electronic Payment Revenue Breakdown, by Payment Method, in %, 2025f
Revenue From Electronic Payments, in USD billion, 2025f
Total Funding Raised by African Tech Startups, in USD billion, 2021 & 2022
Startups Funding, by Sector, in USD million, 2022
Share of Online Making Up Total Retail Revenue, in %, 2023e
Top Online Marketplaces, by Monthly Visits, in millions, March 2024
B2C E-Commerce Company Jumia's Largest Markets, by Monthly Visits, in millions, March 2024
Breakdown of B2C E-Commerce Company Jumia's Markets, by Country, in % of Total Monthly Visits, March 2024
B2C E-Commerce Company Souq's Largest Markets, by Monthly Visits, in millions, March 2024
Breakdown of B2C E-Commerce Company Souq's Markets, by Country, in % of Total Monthly Visits, March 2024
4.2. South Africa
4.3. Nigeria
4.4. Kenya
4.5. Egypt
4.6. Ghana
4.7. Ethiopia
Companies Featured:
Ali Baba Group
Amazon
Apple
Carrefour
Ebay
Flipkart
Floward
Google
iHerb
IKEA
Jumia
Kalahari.com
Kilimall
Konga
Lulu Shopping
Mtlnovel
Namshi
Noon Shopping
Open Sooq
Playstation
Samsung
SHEIN
Sony
Splashfashions
Takealot
Temu
Trendyol
Zando
Zara
For more information about this report visit https://www.researchandmarkets.com/r/v3y7gc
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