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Lowe's Makes the Holidays 'Twice as Nice' for Communities and Consumers Nationwide

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Lowe's "Secret Santa" project extends the retailer's Centennial 100 Hometowns program and new Winterfest event helps shoppers make more of the holidays

MOORESVILLE, N.C., Nov. 30, 2021 /PRNewswire/ -- Beginning today, Giving Tuesday, throughout the month of December, Lowe's offers new ways to make the holidays "twice as nice" through its first-ever "Hometown Secret Santas" project, benefiting 100 local communities, and invites consumers to participate in Winterfest, a new event featuring festive experiences and deals online and in-stores nationwide.

100 Hometowns Secret Santa - Miami, FL
100 Hometowns Secret Santa - Miami, FL

Earlier this year, Lowe's celebrated its 100th birthday by launching 100 Hometowns, a special program calling on community advocates to submit for the chance to receive Lowe's help in an impactful community project to accelerate recovery from the pandemic. As these 100 hometown grant recipients conclude their projects, Lowe's will double down and bring more meaning to the season of giving by transforming each grant recipient into a "Hometown Secret Santa," proving it's "twice as nice" to give as it is to receive. Each Hometown Secret Santa will receive $2,000 in gift cards to in turn purchase the perfect gift for deserving individuals or local organizations, helping to spread more holiday merriment in their community.

"This is a very special time for Lowe's, as we wrap our 100th year of service, and in the spirit of how we have celebrated this milestone all year, by giving back to 100 hometowns across America, it seems perfectly fitting to mark 'Giving Tuesday' by extending that good even further into our communities," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer. "By enabling those who benefitted to, in turn, join us in paying it forward, we hope we will be able to bring just a little extra joy, meaning and possibility into American's homes and hometowns this holiday season."

In addition to Lowe's Hometown Secret Santas initiative, the retailer will offer consumers even more ways to make more of their own holidays at home with its first ever Winterfest event, including new experiences throughout December:

  • For the first time, Lowe's is putting a DIY spin on the family favorite gingerbread house tradition by giving away limited quantities of "Holiday House Kits." Starting Dec. 6, customers can register at for the chance to get a Holiday House Kit, complete with four designs to build a city townhouse, cool cabana, traditional house or mid-century modern masterpiece. Holiday House Kits will be available in limited quantities for in-store pick-up at the Customer Service desk Dec. 9-13. Registration is required.

  • Then, on Dec. 18, families can tune in virtually to "The Great Holiday House Showcase," and build their houses with Lowe's alongside three holiday hosts going head-to-head to decorate their own, inspired by different holidays and styles of homes from a city townhouse to a midcentury modern masterpiece. Viewers will have a chance to interact with the hosts, helping them decide what elements to add to their build and vote on their favorite holiday home.

  • Customers can also look forward to a very merry Winterfest shopping experience and enjoy free hot cocoa, candy canes and festive cookies on Dec. 11 from 9 a.m. to noon at stores nationwide.

  • Finally, Lowe's is offering the chance to win the CRAFTSMAN Ultimate Garage*, now through Dec. 31. Lowe's customers can register daily at for the chance to win the grand prize of CRAFTSMAN storage, tools and outdoor power equipment valued at more than $10,000. Ten first prize winners will also win CRAFTSMAN tool packages valued at more than $1,600.

Lowe's is proud to do their part in making the holidays special with more memories, more traditions and more ways to shop this season. Learn more about Lowe's holiday offerings at

*NO PURCHASE NECESSARY. Begins at 5:00 PM ET on 11/24/21 & ends at 11:59:59 PM ET on 12/31/21. Legal residents of 50 US/DC, 18+ years of age & age of majority in state of residence who have a valid account at time of entry. For official rules, how to enter, odds, prize details and restrictions, visit Void where prohibited. Msg&data rates may apply. Sponsor: Lowe's.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit

Contact: Amy Allison
Lowe's Companies, Inc.

100 Hometowns Secret Santa - Kansas City, MO
100 Hometowns Secret Santa - Kansas City, MO
Lowe's Companies, Inc. Logo. (PRNewsFoto/Lowe's Companies, Inc.)
Lowe's Companies, Inc. Logo. (PRNewsFoto/Lowe's Companies, Inc.)

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SOURCE Lowe's Companies, Inc.

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