Yahoo Finance The Jonas Brothers are investors in this ‘good mood food’ brand, and I tried it
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When I was in elementary school, I remember one of my teachers giving the class mint candies before a standardized state test. She told us it could help us stay alert and focused. I can’t say whether or not it really worked, but from then on, I often chewed peppermint gum or ate a mint whenever I took a test, even through college.
While mint probably didn’t greatly improve my scores, it did make me feel more awake and alert. And the concept of snacking for better focus isn’t far off. In fact, there are foods and ingredients that directly affect your brain function and even your mental health.
Mindright is a “good mood food brand” that combines functional superfoods, adaptogens and nootropics in its snack bars, coffee enhancer and energy drink mix to improve your mood, energy and focus. It was founded by Chris Bernard and Rob Dyrdek (yes, the former professional skateboarder and host of MTV’s Ridiculousness), and the brand has the Jonas Brothers and Travis Barker onboard as investors.
What are superfoods, adaptogens and nootropics?
OK, let’s break for a very quick, lightly scientific explainer because if you’re like me, you might not know what these ingredients are. But you’ve probably heard of them. According to the Cleveland Clinic, “adaptogens are plants and mushrooms that help your body respond to stress, anxiety, fatigue and overall wellbeing.”
Nootropics, on the other hand, are supplements said to improve cognitive function — and they’re a little controversial. Many scientists agree that they either don’t work or that supplements aren’t regulated enough. However, research has shown that eating foods high in antioxidants or omega-3 fatty acids could give your brain a boost.
Needless to say, Mindright has all-natural ingredients, like ginseng, ashwagandha, MCT oil and Cordyceps (mushroom).
A little background on the brand:
Chris, whose nickname is Bernie, said he founded the brand due to his own mental health issues. He was going through a period of poor business and financial decisions and needed a reset. “I literally remember Googling ‘how do I get my mind right’ and discovering nootropics,” he said. “I wasn’t big on pills or supplements, but I am a huge snacker. It started my mission to create nootropic-infused superfood snacks.”
Bernie then took his idea to Rob Dyrdek, who owns Dyrdek Machine, a venture creation studio that helped start the brand.
“When Bernie came to us and shared this concept [of] merging the worlds of functional food, adaptogens and mental health, we knew that it would be something consumers would love,” Rob said. “Who wouldn’t want a good mood superfood? Especially in the midst of the pandemic, mental health was such a priority. We wanted to create a product that was ultimately a healthier option for you and helps support the brain and mood.”
Here’s what I think after trying it:
While I consider myself a pretty low-stress person, I recently gave Mindright a try. Again, who wouldn’t want to feel happier and more focused? To start my review, let me say that the snack bars are my favorite, particularly the Chocolate Sea Salt Snack Bar. It tastes like candy and contains 10 grams of plant protein. Regardless, the first day I tried one, I nearly tripled my output at work. Maybe it was a placebo effect, or maybe it really was the nootropics, but I felt great.
Mindright Chocolate Sea Salt Bars, 12-Pack, $29.99
The snack bars also come in a few other flavors, including Peanut Butter Cup, Blueberry Almond and Toasted Coconut.
Next, I tried the coffee enhancer. It’s a cacao blend, so it makes your coffee taste like a chocolate mocha drink. I didn’t hate the taste, but if you like your coffee to taste like just coffee, it won’t be for you. Still, I woke up in a bad mood for whatever reason, and after drinking it, I have to say, I felt a little better.
Mindright Coffee Enhancer, 10-Pack, $19.99
All in all, Mindright works for me. Previously, I’ve tried CBD products to combat stressors, but those usually just make me feel sleepy. Mindright puts me in a better mood to focus on what I’m doing and have the energy to do it.
I mean, if Joe Jonas is a fan …
Of course, the brand’s list of investors is pretty star-studded, too. I mean, Joe Jonas? I’m only a little embarrassed to admit that’s what first caught my attention.
“There are several reasons why I decided to invest in Mindright, from the mental health aspect to my own want and need to keep myself in check,” Joe said. “It’s important to know what you’re putting into your body as far as ingredients, and then, of course, there’s this mental health component that really hit home for me. My favorite is the Peanut Butter Cup Snack Bar — it’s easy to grab and go and always gives me that added boost of energy I’m looking for.”
Of course, you should consult with a doctor if you’re experiencing any ongoing mental health issues. But for a little stress here and there or to beat an afternoon energy slump, you can try Mindright by purchasing its products on its website and on Amazon.
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