Some real estate agents have been getting creative in order to set their properties apart from the rest of the market and drum up buyer interest.
But Collings Northcote’s real estate agent Christian Gravias came up with something no one else on the market had thought of: a video featuring the Joker character stealing into the town house at 184A Station Street in Port Melbourne.
Related story: Would you pay more for a house with good feng shui?
Related story: How liveable is your suburb? Sydney's 569 suburbs, ranked
Related story: Inside the $1.05 million house that will earn money for you
The three-bedroom property is stunning in its own right: open-plan living, marble benchtops, a spiral staircase and a fireplace.
But in Gravias’ video, produced by QOD entertainment, it was all eyes on the ‘Joker’ dancing through the house.
The video has gathered thousands of views since being posted online last week and has more than 200 shares on Collings’ Facebook page.
It’s not the first time Gravias has used movie characters in videos to sell a house.
“When the Joker came up I just thought ‘why not?’,” he told realestate.com.au.
“It’s not that expensive either. It does cost a little more, but I think a lot of vendors are spending money in other places that don’t have anywhere near the same effect.”
The Joker video for the Port Melbourne house runs off the back of success with a Risky Business house in Melbourne’s Donvale last year, which gathered more than 100,000 views and had buyers talking at inspection.
“It was something that definitely made an impression,” said Gravias.
It’s an unconventional approach to marketing a house on the market that seems to be becoming the norm: real estate agent Zed Nasheet made headlines recently for rapping about his business.
The Port Melbourne house is going for $2,050,000 and is open for inspection this Thursday 21 November at 6:30pm and this Saturday 23 november at 11:30am.
The selling price is higher than the average price of Port Melbourne properties, which is $1.3 million, according to realstate.com.au.
Make your money work with Yahoo Finance’s daily newsletter. Sign up here and stay on top of the latest money, news and tech news.