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Job ads BOOM: 3 industries desperate for workers

Sydney-siders stand on the street wearing masks and a man pours a beer at a pub.
Re-opening in NSW has led to a boom in job ads with those in hospitality hiring the most (Source: Getty)

As New South Wales (NSW) begins its reopening journey, employers have hit the ground running in the search for new workers.

Job ads jumped by more than 20 per cent in NSW alone in September, according to the latest SEEK employment report.

The particularly strong performance in NSW was responsible for a 6 per cent rise in national job ads since last month.

Seek employment report chart showing the growth in job ads in September.
Job ad growth state by state (Source: SEEK)

“The COVID-19 roadmap announcements in New South Wales and Victoria have encouraged businesses to move ahead with rehiring and preparing for the summer holiday period,” Kendra Banks, SEEK ANZ managing director, said.

“Factors contributing to this growth include replacing roles which were lost, preparing for the end of restrictions, and getting ready for the summer holiday period.”

Industries hiring the most

The industries that were hit the hardest in August are those that showed significant growth in September, particularly customer-facing roles.

The three main industries hiring are:

  1. Hospitality and tourism - up 28.5 per cent

  2. Retail and consumer - up 20.6 per cent

  3. Sport and recreation - up 17.6 per cent

Seek employment report chart showing the growth in job ads in September.
Job ad growth by sector (Source: SEEK)

“As we have seen throughout the whole course of the pandemic, as soon as restrictions begin to ease, customer-facing roles return quickly to site,” Banks said.

“A trend throughout the pandemic is that the industries impacted the hardest can also be the first to bounce back.”

Job ads in hospitality and tourism dropped 19 per cent in August and increased by 28.5 per cent in September.

“There are positive signs across all industries, with job ad volumes increasing in hospitality, tourism, retail and trades & services,” Banks said.

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