Israel Gift Card and Incentive Card Market Intelligence Report 2021, H2 Edition
Dublin, Sept. 23, 2021 (GLOBE NEWSWIRE) -- The "Israel Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2016-2025) - Q2 2021 Update" report has been added to ResearchAndMarkets.com's offering.
According to the Q2 2021 Global Gift Card Survey, gift card industry in Israel is expected to grow by 12.3% on annual basis to reach US$ 972.3 million in 2021.
Despite near-term challenges in 2021, medium to long term growth story of gift cards in Israel remains strong. The gift card industry in Israel is expected to grow steadily in H1 2021 and record a strong growth in H2 2021.
The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 9.7% during 2021-2025. The gift card market in the country will increase from US$ 866.1 million in 2020 to reach US$ 1409.4 million by 2025.
The rising adoption of electronic payment methods such as mobile wallets is supporting the growth of gift card market in Israel. Moreover, the market growth can also be attributed to the increasing smartphone penetration and subsequent e-commerce gift card's rapid expansion in Israel.
The Israeli e-commerce market is still relatively small, however, the growing market attractiveness with more than four million e-commerce shoppers has enticed the leading e-commerce companies such as Amazon, e-bay, and Alibaba in the market. This trend is creating growth opportunities for gift cards. Furthermore, both domestic gift card issuers such as Isracard and international companies have a strong presence in the Israeli gift card market.
The demand for e-gift cards is showing significant growth due to due to wider acceptance of digital ecosystem which is leading consumers towards alternative gifting solutions such as e-gift cards.
The trend is also supported by the current coronavirus pandemic. The fear of spreading the virus has forced individuals to become more cautious about what they touch, making them choose e-gifts over physical ones. Furthermore, the economic slowdown and restricted movement due to COVID-19 is also changing consumer's gifting pattern.
Facebook for instance, partnered with Rise.ai, an Israel startup offering AI-driven customer re-engagement solutions, in July 2020, to provide Rise.ai's gift cards on Facebook and Instagram. This deal is aimed at SMEs selling digital gift cards, offering improved traffic, loyalty, and sales. Similarly, Google collaborated with Rise.ai in August 2020, to enable businesses offer digital gift cards on Google My Business (GMB) page.
Corporate spending on gift cards is also increasing in the country. The trend has created growth opportunities for fintech companies such as Snappy App and gift card issuers. The rising consumer interest in cryptocurrencies is also driving the gift card market growth. In Israel, consumers can buy bitcoins and other altcoins through gift cards or vice-versa. This has also created scope for third party players such as paxful.com and bitrefill.com to allow consumers to trade with bitcoins for gift cards.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Israel. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Scope
Total Spend on Gifts in Israel
By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Israel
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Israel
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Israel
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size
Gift Card Market Size by Retail Consumer in Israel
By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Israel
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Israel
By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Budget Allocation Trend for 2021
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Israel
Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Israel
Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Israel
Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift
Key Retailers Covered Include:
Shufersal Ltd
Super-Pharm (Israel) Ltd
Rami Levi Shivuk Hashikma
Yeynot Bitan Ltd
Hamashbir 365 Holdings Ltd
Dor Alon Israel Ltd
Inter Ikea Systems BV
For more information about this report visit https://www.researchandmarkets.com/r/t9d2qd
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