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10 richest Instagram influencers: These Aussies made the list

·4-min read
Photo collage of Selena Gomez, Kylie Jenner, Cristiano Ronaldo, Dwayne Johnson, Ariana Grande, Kim Kardashian, Lionel Messi, Beyonce, Justin Bieber, Kendall Jenner.
56 of the 100 highest-earning Instagram influencers last year were female. (Source: Getty)

While you were casually browsing Instagram, checking out photos of celebrities and influencers, they were likely getting richer with every follow request, like and comment. 

Social media marketing management platform Hopper has released its 2021 Instagram Rich List, and it seems while a picture is worth a thousand words, it can also add up to a lot of money. 

Each paid post rakes in millions for some of the most influential people on Insta and several factors determine their earnings, such as the number of followers/subscribers they have, the endorsement offers they get, engagement of people who follow them, production costs, their track record, etc.

Although 56 of the 100 highest-earning Instagram influencers in 2021 were female, the top earner was male. 

At least 11 Aussies are on the full list of 395 influencers, but did any of them make it to the top 10? 

Take a look from 10-1 and if you're vying to become a wealthy influencer yourself, perhaps take a cue from their Insta profiles.

10. Kendall Jenner 

Handle: @kendalljenner

Profession: American model, socialite and media personality

Followers: 212 million

Niche: Celebrity

Cost per post: US$1,053,000 ($1,469,336)

9. Justin Bieber

Handle: @justinbieber

Profession: Canadian singer

Followers: 214 million

Niche: Celebrity

Cost per post: US$1,112,000 ($1,550,798)

8. Beyonce Knowles

Handle: @beyonce

Profession: American singer, songwriter, record producer and actress

Followers: 231 million

Niche: Celebrity

Cost per post: US$1,147,000 ($1,599,609)

7. Lionel Messi

Handle: @leomessi

Profession: Argentinian professional footballer

Followers: 299 million

Niche: Sport

Cost per post: US$1,169,000 ($1,630,290)

6. Kim Kardashian

Handle: @kimkardashian

Profession: American media personality, socialite, model, businesswoman, producer and actress

Followers: 278 million

Niche: Celebrity

Cost per post: US$1,419,000 ($1,978,941)

5. Selena Gomez 

Handle: @selenagomez

Profession: American singer, actress and producer

Followers: 288 million

Niche: Celebrity

Cost per post: US$1,468,000 ($2,047,277)

4. Kylie Jenner

Handle: @kyliejenner

Profession: American media personality, socialite, model and businesswoman 

Followers: 299 million

Niche: Celebrity

Cost per post: US$1,494,000 ($2,083,536)

3. Ariana Grande 

Handle: @arianagrande

Profession: American singer and actress

Followers: 289 million

Niche: Celebrity

Cost per post: US$1,510,000 ($2,105,850)

2. Dwayne Johnson

Handle: @therock

Profession: American actor, producer and retired professional wrestler

Followers: 289 million

Niche: Celebrity

Cost per post: US$1,523,000 ($2,123,980)

1. Cristiano Ronaldo

Handle: @cristiano

Profession: Portuguese professional footballer

Followers: 386 million

Niche: Sport

Cost per post: US$1,604,000 ($2,236,943.)

Aussies cashing in 

Americans clearly dominate the top 10, but while Aussie influencers have some catching up to do, they've carved themselves a niche on the complete list of 395 richest Insta influencers.

64. Iggy Azelea 

Handle: @thenewclassic

Profession: Australian rapper, singer, songwriter and model

Followers: 15.5 million

Niche: Celebrity

Cost per post: US$92,900 ($129,558)

77. Tammy Hembrow

Handle: @tammyhembrow

Profession: Fitness influencer and parent blogger on Instagram 

Followers: 13.8 million

Niche: Celebrity

Cost per post: US$78,100 ($108,918)

119. Kayla Itsines 

Handle: @kayla_itsines

Profession: Personal trainer, author, and entrepreneur 

Followers: 13.8 million

Niche: Fitness

Cost per post: US$32,700 ($45,603)

173. Lauren Bullen 

Handle: @gypsea_lust 

Profession: Travel and fashion influencer

Followers: 1.9 million

Niche: Travel

Cost per post: US$15,900 ($22,174)

202. Tara Whiteman 

Handle: @taramilktea 

Profession: Lifestyle creative 

Followers: 1.3 million

Niche: Travel

Cost per post: US$11,200 ($15,619)

277. Shannon Harris 

Handle: @shaaanxo

Profession: New Zealand Beauty and fashion YouTuber

Followers: 1.3 million

Niche: Beauty

Cost per post: US$3,400 ($4,741)

281. Sarah 

Handle: @saltyluxe

Profession: Travel influencer blogger 

Followers: 425,901

Niche: Travel

Cost per post: US$3,400 ($4,741)

284. Lauren Curtis 

Handle: @lozcurtis

Profession: Social media star, podcast host and entrepreneur

Followers: 1.2 million

Niche: Beauty

Cost per post: US$3,100 ($4,323)

333. Isabella Fiori 

Handle: @isabella_fiori

Profession: YouTuber and Instagram sensation

Followers: 606,383

Niche: Beauty

Cost per post: US$1,500 ($2,091)

348. Donna Hay 

Handle: @donna.hay

Profession: Australian food stylist, author and magazine editor

Followers: 352,667

Niche: Food

Cost per post: US$1,000 ($1,394)

354. Lola Hubner 

Handle: @lolahubner

Profession: Travel influencer 

Followers: 110,019

Niche: Travel

Cost per post: $900 ($1,255)

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