Yahoo Finance 10 richest Instagram influencers: These Aussies made the list
While you were casually browsing Instagram, checking out photos of celebrities and influencers, they were likely getting richer with every follow request, like and comment.
Social media marketing management platform Hopper has released its 2021 Instagram Rich List, and it seems while a picture is worth a thousand words, it can also add up to a lot of money.
Each paid post rakes in millions for some of the most influential people on Insta and several factors determine their earnings, such as the number of followers/subscribers they have, the endorsement offers they get, engagement of people who follow them, production costs, their track record, etc.
Also read: Instagram will 'double down' on video in 2022 and focus on Reels
Also read: 5 ways to make up to $5,000 by the end of January
Also read: I lost $90k: Here are 7 tips to avoid the same fate
Although 56 of the 100 highest-earning Instagram influencers in 2021 were female, the top earner was male.
At least 11 Aussies are on the full list of 395 influencers, but did any of them make it to the top 10?
Take a look from 10-1 and if you're vying to become a wealthy influencer yourself, perhaps take a cue from their Insta profiles.
10. Kendall Jenner
Handle: @kendalljenner
Profession: American model, socialite and media personality
Followers: 212 million
Niche: Celebrity
Cost per post: US$1,053,000 ($1,469,336)
9. Justin Bieber
Handle: @justinbieber
Profession: Canadian singer
Followers: 214 million
Niche: Celebrity
Cost per post: US$1,112,000 ($1,550,798)
8. Beyonce Knowles
Handle: @beyonce
Profession: American singer, songwriter, record producer and actress
Followers: 231 million
Niche: Celebrity
Cost per post: US$1,147,000 ($1,599,609)
7. Lionel Messi
Handle: @leomessi
Profession: Argentinian professional footballer
Followers: 299 million
Niche: Sport
Cost per post: US$1,169,000 ($1,630,290)
6. Kim Kardashian
Handle: @kimkardashian
Profession: American media personality, socialite, model, businesswoman, producer and actress
Followers: 278 million
Niche: Celebrity
Cost per post: US$1,419,000 ($1,978,941)
5. Selena Gomez
Handle: @selenagomez
Profession: American singer, actress and producer
Followers: 288 million
Niche: Celebrity
Cost per post: US$1,468,000 ($2,047,277)
4. Kylie Jenner
Handle: @kyliejenner
Profession: American media personality, socialite, model and businesswoman
Followers: 299 million
Niche: Celebrity
Cost per post: US$1,494,000 ($2,083,536)
3. Ariana Grande
Handle: @arianagrande
Profession: American singer and actress
Followers: 289 million
Niche: Celebrity
Cost per post: US$1,510,000 ($2,105,850)
2. Dwayne Johnson
Handle: @therock
Profession: American actor, producer and retired professional wrestler
Followers: 289 million
Niche: Celebrity
Cost per post: US$1,523,000 ($2,123,980)
1. Cristiano Ronaldo
Handle: @cristiano
Profession: Portuguese professional footballer
Followers: 386 million
Niche: Sport
Cost per post: US$1,604,000 ($2,236,943.)
Aussies cashing in
Americans clearly dominate the top 10, but while Aussie influencers have some catching up to do, they've carved themselves a niche on the complete list of 395 richest Insta influencers.
64. Iggy Azelea
Handle: @thenewclassic
Profession: Australian rapper, singer, songwriter and model
Followers: 15.5 million
Niche: Celebrity
Cost per post: US$92,900 ($129,558)
77. Tammy Hembrow
Handle: @tammyhembrow
Profession: Fitness influencer and parent blogger on Instagram
Followers: 13.8 million
Niche: Celebrity
Cost per post: US$78,100 ($108,918)
119. Kayla Itsines
Handle: @kayla_itsines
Profession: Personal trainer, author, and entrepreneur
Followers: 13.8 million
Niche: Fitness
Cost per post: US$32,700 ($45,603)
173. Lauren Bullen
Handle: @gypsea_lust
Profession: Travel and fashion influencer
Followers: 1.9 million
Niche: Travel
Cost per post: US$15,900 ($22,174)
202. Tara Whiteman
Handle: @taramilktea
Profession: Lifestyle creative
Followers: 1.3 million
Niche: Travel
Cost per post: US$11,200 ($15,619)
277. Shannon Harris
Handle: @shaaanxo
Profession: New Zealand Beauty and fashion YouTuber
Followers: 1.3 million
Niche: Beauty
Cost per post: US$3,400 ($4,741)
281. Sarah
Handle: @saltyluxe
Profession: Travel influencer blogger
Followers: 425,901
Niche: Travel
Cost per post: US$3,400 ($4,741)
284. Lauren Curtis
Handle: @lozcurtis
Profession: Social media star, podcast host and entrepreneur
Followers: 1.2 million
Niche: Beauty
Cost per post: US$3,100 ($4,323)
333. Isabella Fiori
Handle: @isabella_fiori
Profession: YouTuber and Instagram sensation
Followers: 606,383
Niche: Beauty
Cost per post: US$1,500 ($2,091)
348. Donna Hay
Handle: @donna.hay
Profession: Australian food stylist, author and magazine editor
Followers: 352,667
Niche: Food
Cost per post: US$1,000 ($1,394)
354. Lola Hubner
Handle: @lolahubner
Profession: Travel influencer
Followers: 110,019
Niche: Travel
Cost per post: $900 ($1,255)
Follow Yahoo Finance on Facebook, LinkedIn, Instagram and Twitter, and subscribe to the free Fully Briefed daily newsletter.
