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Insights on the Digital Video Content Global Market to 2026 - Impact Analysis of COVID-19 -

·5-min read

The "Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to's offering.

The global digital video content market reached a value of US$ 172 Billion in 2020. Looking forward, the publisher expects the global digital video content market to exhibit moderate growth during 2021-2026.

Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a wide base of consumers in real-time.

Owing to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes.

Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy to access marketing solution.

Companies Mentioned

  • Google LLC,Facebook Inc

  • Inc

  • Netflix Inc

  • Snap Inc.

  • Twitter Inc

  • Apple Inc.

  • Hulu LLC

  • Youku Tudou Inc

Key Questions Answered in This Report:

  • How has the global digital video content market performed so far, and how will it perform in the coming years?

  • What are the key regions in the market?

  • What has been the impact of COVID-19 on the global digital video content market?

  • Which are the popular types in the market?

  • What are the key business models in the market?

  • What are the various device types in the market?

  • What are the various stages in the value chain of the global digital video content industry?

  • What are the key driving factors and challenges in the global digital video content industry?

  • What is the structure of the global digital video content industry, and who are the key players?

  • What is the degree of competition in the global digital video content industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Digital Video Content Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Breakup by Business Model

5.5 Market Breakup by Type

5.6 Market Breakup by Device Type

5.7 Market Breakup by Region

5.8 Market Forecast

5.9 SWOT Analysis

5.9.1 Overview

5.9.2 Strengths

5.9.3 Weaknesses

5.9.4 Opportunities

5.9.5 Threats

5.10 Value Chain Analysis

5.10.1 Overview

5.10.2 Content Creation

5.10.3 Aggregation

5.10.4 Distribution and Marketing

5.10.5 Devices

5.10.6 Consumers

5.11 Porters Five Forces Analysis

5.11.1 Overview

5.11.2 Bargaining Power of Buyers

5.11.3 Bargaining Power of Suppliers

5.11.4 Degree of Competition

5.11.5 Threat of New Entrants

5.11.6 Threat of Substitutes

5.12 Price Analysis

6 Market Breakup by Business Model

6.1 Subscription

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Advertising

6.2.1 Market Trends

6.2.2 Market Forecast

6.3 Download-To-Own (DTO)

6.3.1 Market Trends

6.3.2 Market Forecast

6.4 Others

6.4.1 Market Trends

6.4.2 Market Forecast

7 Market Breakup by Type

7.1 Video-On-Demand (VOD)

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 Online Video

7.2.1 Market Trends

7.2.2 Market Forecast

8 Market Breakup by Device

8.1 Laptop

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 PC

8.2.1 Market Trends

8.2.2 Market Forecast

8.3 Mobile

8.3.1 Market Trends

8.3.2 Market Forecast

8.4 Others

8.4.1 Market Trends

8.4.2 Market Forecast

9 Market Breakup by Region

9.1 North America

9.2 Europe

9.3 Asia Pacific

9.4 Middle East and Africa

9.5 Latin America

10 Competitive Landscape

10.1 Market Structure

10.2 Key Players

10.3 Profiles of Key Players

For more information about this report visit

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Laura Wood, Senior Press Manager

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