When the coronavirus started accelerating in Australia back in March, Ikea realised there would be huge demand for its products.
The theory was that Australians stuck at home would think more about their interior decorating.
So the company gifted free click and collect and created car park pick-up points so that customers could buy up and avoid going into the actual store.
This was a significant promotion as, prior to the arrival of Covid-19, a $20 fee was charged for click and collect for orders below $500.
"The contactless click and collect service has been very popular with its share of sales rising from 3 per cent to 11 per cent following Covid-19 restrictions and is currently sitting at around 6 per cent of all purchases," an Ikea Australia spokesperson told Yahoo Finance.
But the party will be over soon.
The furniture and homewares giant announced this week that June 30 will be the last day of free click and collect.
So if you have items to purchase for your home and hate the thought of going into the store – either because of Covid-19 risks or a fear of being trapped on the labyrinth display floor – now is the time to order for pickup.
The company seems to have learned click and collect will still have high demand even after the free period ends, as it has reduced the fee for the post-lockdown era.
"From 1st July, Ikea Australia will be charging a $5 fee for its Click and Collect services," said the spokesperson.
The $5 fee is a lot more reasonable for smaller purchases, and is convenient for assuring that the product you want won't be out of stock when visiting the store.