Just a few years ago, 30-year-old Natalia Krslovic felt intimidated by the world of finance.
She was earning a good income as a marketer, model and freelance content creator. However, she didn’t know how to manage her money or set herself up for long-term financial success.
So, when she signed up for a money-mastering program, she was hopeful but had no idea just how quickly things would change for her.
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Within four months, Krslovic was debt-free, having paid off $7,000 of credit card debt and personal loans.
Three years later, Krslovic has saved and invested tens of thousands of dollars, enabling her to buy a car, go on a trip to Europe, and now she has her sights on buying her first property.
Today, she feels more confident than ever, and is excited about investing and growing her wealth.
The growth of female investors
Krslovic is not alone. She’s part of a fast-growing trend of women entering the world of investing.
Women accounted for 45 per cent of new investors who had started investing in the 12 months prior, according to the ASX.
This is a trend that is expected to continue to accelerate, with women accounting for 51 per cent of intending investors.
However, despite the positive trend, there is still a long way to go before parity is reached on the investing front.
Research shows women still only make up 18 per cent of active online investors across Australia.
While numerous reasons contribute to this, a majority of women cite feeling under-prepared for investing.
Krslovic considers her investment in SkilledSmart’s financial education program “one of the best uses of money I’ve ever spent”.
Prior to the program, Krslovic said she felt investing was out of reach.
The program helped her change her mindset around investing, and gave her the practical steps to get started.
“Doing the program made investing seem a lot more accessible and achievable,” Krslovic said.
“I learned that I could start small, and it opened my eyes to how investing can help me achieve my financial goals.
“Now, investing is something I find really exciting and interesting, which I never really thought I’d say.”
Paridhi Jain, founder of SkilledSmart, is seeing a growing interest among women to learn how to invest, with women making up more than 65 per cent of SkilledSmart's students.
"We see a lot of women who are scared of investing, but eager to learn and get started,” Jain said.
“There's an awareness and recognition of how important this is to their long-term financial security and independence."