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BrewDog announces plans for a 'beer hotel' in Edinburgh

Lucy Harley-McKeown
·2-min read
Photo: BrewDog
Edinburgh will be the company's fifth offering in the hotel business, following two in Columbus, Ohio and one in Aberdeen. Photo: BrewDog

Craft beer chain BrewDog has said it will move to open a "beer hotel & bar" in Edinburgh in the third quarter.

The boutique hotel will be in a former schoolhouse near the city council headquarters on Market Street.

BrewDog founder James Watt said: "Expect beer on tap in all the rooms, mini-bars filled with the best beers in the planet & fridges in the shower for shower beers."

The brand has been in the hotels business since 2018, when it opened The DogHouse — what it calls the "world's first craft beer hotel."

BrewDog says the hotel offers "the ultimate immersive experience for beer geeks around the planet."

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It also plans to open another unit in Manchester in the summertime.

Edinburgh will be the company's fifth offering in the hotel business, following two in Columbus, Ohio and one in Aberdeen.

BrewDog posted strong financial results in its most recent annual figures, despite much of its business being shut down amid the coronavirus crisis. The chain now has more than 100 bars.

Online sales have seen a 13-fold expansion between 2019 and 2020, while revenue was up 11% to £238m.

Production volume also increased by 32% with 242 million cans shipped. Sales through grocery stores and retailers in the UK were also up by about half.

The chain is no stranger to innovating its format, having launched an alcohol-free bar in London in January last year just before lockdowns set in.

READ MORE: UK economy partially reopens as next stage of lockdown lift enacted

The BrewDog AF Bar is the world’s first alcohol free beer bar and offers 15 taps of draft craft beer, all with zero booze.

Though the AF bar is a pilot, the company hopes to be able to roll out similar alcohol-free bars throughout the UK and Europe, which will be a good thing for those looking to reduce their alcohol intake and the 24% of beer drinkers choosing more low or no-alcohol options.

Watch: Should I book a holiday in 2021?