Yahoo Finance Holly Willoughby’s favourite homeware brand is on sale right now: Here’s what to buy
From mugs to kettles, these kitsch prints deserve a spot in your kitchen
(The Independent/Holly Willoughby/Instagram)As many of us spent last year renovating and decorating our homes, there was one interior trend that soared in popularity: cottagecore. Replacing the pared-back Scandi style, the new trend focuses on cosiness and giving your home a rustic reboot.
With countryside living having its moment just about everywhere on social media, if you’re an inner-city resident and unsure of how to bring the trend into your home, we’re here to help you do it (on a budget, of course).
With subtle prints and mismatched china one way to inject cottagecore into your home, make Emma Bridgewater your go-to brand.
Many of its pieces are handmade and hand-painted in the brand’s factory, and we’re not the only ones obsessed with its collections of colourful pottery.
Emma Bridgewater has a loyal fan base, with the likes of Holly Willoughby frequently posting pictures of her pretty homeware pieces, including her polka dot china. She recently shared a picture of her much-loved mug from the brand while taking a step back from This Morning this week.
The best thing of all is that Amazon has slashed the price of a number of Emma Bridgewater’s popular pieces, including the Emma Bridgewater x Russell Hobbs collection, which features Holly’s favourite polka dot print. Surely there’s no better time to tap into the cottagecore trend and take inspiration from the star’s homeware picks?
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To make the task in hand a little easier, we’ve curated a round-up of our top picks from the sale. You can thank us later.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Emma Bridgewater polka dot melamine in house tea set: Was £40, now £33.90, Amazon.co.uk
With outdoor socialising back on the cards, it’s prime time to make sure your melamine collection is on point – and we love this polka dot tea set, which is the same print as Holly Willoughby’s trusty mug (£14.95, Emmabridgewater.co.uk). The set is an alfresco dining essential and includes four cups, a teapot, a milk jug and a selection of small and larger side plates – all you need now is one of these afternoon tea delivery boxes.
Russell Hobbs 21889 Emma Bridgewater kettle, polka dot cordless: Was £79.99, now £59.99, Amazon.co.uk
With the pink heart print (was £79.99, now £59.99, Amazon.co.uk) model of this kettle receiving rave reviews in our guide to the best kettles, you can trust this a worthy addition to your home that will allow you to well and truly tap into the country cottage trend. “It’s quiet, fast and has a low minimum fill, as well as being one the lightest kettles we tested,” noted our tester, who added that its “good filter and the enamel and stainless steel should stand the test of time.” With a whopping saving, it’s a no-brainer.
Russell Hobbs 28350 Emma Bridgewater pink hearts four slice toaster: Was £79.99, now £59.99, Amazon.co.uk
There’s nothing more cottagecore than this toaster with its whimsical print. Accommodating four slices of bread, it’s the perfect choice for big families or larger households. If you’d rather take inspiration from Holly’s dinnerware, the polka dot print (was £79.99, now £69.99, Amazon.co.uk) has also been reduced.
Emma Bridgewater personalised polka hearts 1/2 pint mug: Was £48.95, now £20.95, Emmabridgewater.co.uk
The exact mug Holly Willoughby has posted previously on Instagram, this customisable number would make the perfect gift – for a birthday or a spontaneous pick me up for a friend or loved one. As with all of the brand’s personalised pottery, it’s decorated by hand. If it’s good enough for Holly, it’s good enough for us.
For more great interiors brands, read our guide to the best online homeware labels to shop from
