Each week Australia's major supermarkets Woolworths and Coles sells certain products for half-price.
Such "loss leader" deals earn very little – if any – margin for the retailer.
But they are designed to tempt customers to walk into their store, where the supermarkets are betting that they'll also pick up other groceries with fatter profits.
For your convenience, every week Yahoo Finance pushes our trolley through Coles and Woolworths to pick out their best 50 per cent off discounts – and we put them here in one place so that you can compare.
This week, at both stores, there are a lot of vitamins and beauty products on sale for half-price.
All the below specials are on sale Wednesday August 14 and will last until Tuesday August 20 inclusive:
Coles: best half-price deals
Olay Regenerist Micro-Sculpting Cream Advanced Anti-Ageing moisturiser 50g, Regenerist Whip UV SPF30 Active moisturiser 50g, Olay Eyes Ultimate eye cream 15mL: $24.50
Fairy Platinum Plus dishwashing tablets 45-pack: $17.50
Fairy Platinum Plus dishwashing tablets 30-pack: $15
Hans Twiggy Sticks (from the deli): $15 per kg
Rimmel Lasting Radiance SPF25 foundation 30mL: $11.50
Nature's Way Adult Vita Gummies Multi-Vitamin 120-pack, Vitamin C 120-pack, Hair Skin & Nails 60-pack: $10
Nature's Way Fish Oil 1500mg 180 pack: $10
Gold'n Canola oil 4L: $9
Dynamo Laundry Liquid 2L or Professional 1.8L: $8.75
Schick Hydro Sense Hydrate razor kit 1-pack: $8
Tasmanian Heritage Cheese 250g: $5.90
Cold Power laundry powder 1kg or liquid 1L: $5
Sara Lee Classic Ice Cream 1L: $4.50
Woolworths: best half-price deals
Nature’s Way Glucosamine 1500mg tablets 180-pack: $20
Blackmores Fish Oil 1000mg capsules 400-pack: $15
Blackmores Super Magnesium+ tablets 100-pack: $14.50
Nature’s Way Kids Smart Vita Gummies Multi-Vitamin 120-pack: $13
Nature's Way Kids Omega-3 Fish Oil Trio capsules 60-pack: $10
Blackmores Odourless Fish Oil 1000mg capsules 200-pack: $10
Biozet Regular laundry powder 2kg or liquid 2L: $9.99
Vittoria Mountain Grown ground coffee 500g: $9.50
Schwarzkopf Colour Specialist hair colour: $9.50
Head & Shoulders Ultra Men 2-in-1 shampoo or conditioner 550mL: $9.50
White Glo Deep Stain Remover activated charcoal strips 7-pack: $7.50
Schwarzkopf Extra Care shampoo or conditioner 900mL: $7
Gillette Fusion razor 1-pack: $7
Aveeno Active Naturals Daily Moisturising Lotion 354mL: $6.69
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