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GWI Partners With Advertising Week New York to Launch Five Exclusive Consumer Research Reports Across Event Stages

·4-min read

Reports examine trends in Gaming, authenticity in advertising, the impact of COVID on women’s mental health, the evolution of the consumer-brand relationship and the rise of tech-enabled healthcare

NEW YORK, October 18, 2021--(BUSINESS WIRE)--GWI, the leading supplier of target audience insights to the global marketing industry, has partnered with the U.S. advertising industry’s largest event of the year, Advertising Week New York, to showcase quality research and insights on a variety of topics that most impact today’s marketer. GWI will present on five different stages, discussing research that covers consumer sentiment in areas such as the relationships with brands, the emerging role of healthtech, and gaming.

Advertising Week New York kicks off today at Hudson Yards in New York City.

WHO:

GWI, in partnership with Advertising Week New York, will present five different reports during the event. Speaker and panelist information is available online, and linked in the outline below.

WHAT:

Five reports in total will be released during the four-day hybrid event; subject matter experts and analysts will be on stages throughout the event to discuss the top trends and research reports.

The event takes place over four days, features more than 500 speakers across six hybrid stages, hosting more than 200 hybrid events.

A synopsis of the reports and sessions are available online via the links below.

Report Name

Stage (at Advertising Week NY)

Date/Time

Diversity, Equity and Inclusion: Perspectives on Authenticity in Advertising

The Marketplace Stage

Learn more about the report and key takeaways, and watch virtually here.

Monday, 10/18, at 9:30 a.m. ET

Pandemic Paradigm Shift: The Evolution of the Consumer-Brand Relationship

The Innovation Factory Stage

Learn more about the report and key takeaways, and watch virtually here.

Thursday, 10/21, 12:30 p.m. ET

Choose your character: Surprising Truths About Gaming and Its Players

The Creative Showcase Stage

Learn more about the report and key takeaways, and watch virtually here.

Tuesday, 10/19, 1 p.m. ET

The Fragile (Im)Balance: Supporting Women Post-Pandemic

The Marketplace Stage

Learn more about the report and key takeaways, and watch virtually here.

Tuesday, 10/18, 10:30 a.m. ET

A New Wave of Well-Being: The Rise of Tech-Enabled Healthcare

The Innovation Factory Stage

Learn more about the report and key takeaways, and watch virtually here.

Monday, 10/18, 3:30 p.m ET

WHERE:

Hudson Yards is located between 10th and 12th Avenues from West 30th to West 34th Streets in New York City.

Suggested arrival locations:

33rd and Hudson Blvd (MTA + Ped)

31st and 11th Ave (Car Drop)

Media can gain access to the full reports on embargo or after the event by contacting Kathy Allen, kathy@salientmg.com.

Register for press credentials here. Each GWI session can also be viewed virtually; links to the virtual sessions are available in the table above.

About GWI

GWI (formerly GlobalWebIndex) is the leading supplier of target audience insight to the global marketing industry. Trusted by the world’s biggest brands, media organizations and agencies on the daily to get closer to their audiences, the company’s flagship survey represents over 2 billion people globally. Using the subscription-based platform, clients like Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into behaviors, attitudes and interests in seconds through a combination of survey data and analytics.

Among a range of leading data products available alongside its flagship survey are:

  • GWI USA is a deep dive into the habits, behaviors and attitudes of 240m internet users in the USA.

  • GWI Gaming delves into the actions and attitudes of gamers across 15 markets.

  • GWI Sports investigates sports fandom and participation across 15 markets.

  • GWI Kids gets to the heart of how kids actually think, so you can be sure to kid-proof your ideas and concepts from here on.

  • GWI Work gives a detailed view of the lives of business professionals across 10 markets.

  • GWI Zeitgeist, included with our core survey, is fielded monthly and zeroes in on the stuff that matters. It’s topical, timely, and relevant.

Those looking for even more bespoke research solutions can enrich GWI data with a range of services like hyper-targeted custom surveys, brand trackers, and recontact studies.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211018005198/en/

Contacts

GWI Press Contact
Kathy Grannis Allen
kathy@SalientMG.com
202-821-7513

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