Yahoo Finance ‘Gone within seconds’: Aldi’s latest kitchen product a $20 version of $349 cult favourite
Winter is just days away and with the blustery evenings come cozy fires, movie nights and hearty casseroles, soups and roasts.
And this hasn’t escaped Aldi.
On the first day of winter (1 June), it will launch its Winter Cooking Special Buys range, featuring a number of cast iron utensils that have previously been likened to their top-of-the-range Le Creuset counterparts.
Cast iron saucepans, french pans and dutch ovens will hit the shelves on Saturday for between $19.99 and $24.99
For comparison, the Aldi 16 cm cast iron saucepan costs $19.99 to Le Creuset’s $349 for its 16cm saucepan.
Buyer frenzy
When they last hit shelves in Australia in June 2018, stock in some stores sold out within seconds, a member of Facebook group Aldi Lovers Australia commented.
“Got the Dutch oven this morning. There were about 30 people lined up including me ready for the doors to open,” they said.
“Dutch Oven and French pans were all gone in seconds. Wish I had of got the French pan also.”
Another member commented on shoppers stockpiling the items.
“My local store pretty much sold out of the 20cm and 28cm pans this morning. In fact a family filled up 4 trolleys with these. No limit whatsoever,” they commented.
“Then in the carpark I saw them standing by their car thinking how they were going to put the boxes in a sedan. Go figure!”
Aldi has previously come under fire for its Special Buys promotions, with consumer awareness program The Checkout warning that it could be using “illegal bait advertising”, or using crazy sales to draw customers into store, but only offering a very limited supply.
However Aldi told The Checkout it feels it complies with Consumer Law, and warns customers that stocks are often limited and only in store for a short time.
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