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Global Toy Market Outlook Report 2021- 2025: Scenarios, Trends, and Patterns that are Shaping the $110.97 Billion Market -

·3-min read

DUBLIN, July 29, 2021--(BUSINESS WIRE)--The "Global Toy Market Outlook, 2025" report has been added to's offering.

Global Toy Market Outlook 2025, attempts at analyzing the global scenarios, trends, and patterns that are shaping up this USD 110.97 Billion market in 2019.

The toy market globally has spread out pretty vastly with very different patterns and consumer behaviors across regions. Few underlying phenomena are observed globally but the regional traditional and cultural significance of toys remain unchanged. In this report, the author has segmented the industry based on age category, by product, and by distribution channel through which the toys are made available to the consumers and has been studied in the context of the regions, major countries, and market leaders.

In a global context, when the toy market is segmented on the basis, the categories that we aimed at were 0-8 years category, 9-15 years category, and above 15 years category, it has been observed that the age category for 9-15 years category accounts for almost 50% market share. Not just globally, but also regionally the 9-15 years category hasn't changed much from the approximate 50% mark over the years.

The toy market has a broad portfolio of product lines but has been diligently covered under the categories of action figures, arts & crafts toys, building sets, dolls, games and puzzles, infant/toddler/ preschool toys, youth electronics, outdoor & sports toys, plush toys, vehicle replicas, and explorative toys. Different type of toys has shown different type of demand in different countries according to the traditional relevance.

However, outdoor & sports toys have the highest market share globally majorly driven by the United States which also happens to be the biggest toy market in the world as of 2019. The product lines are also expected to be changing to adapt and suit the changing preferences of consumers. Also, a boost in the demand for traditional toys is under the monitor in some of the MEA and Asia Pacific markets.

The toy market globally is characterized as highly fragmented and is driven by a large proportion of small and medium-sized enterprises. The entry barriers in the toy industry are low and easily available raw materials motivate entrepreneurs to venture into the industry. These small and medium-size firms form a very essential part of the supply chain in the industry.

However, the emergence of these small and medium-size firms especially in Asia has also resulted in high volumes of fake and unlicensed products in the toy market which might be harmful to children during usage. The industry regulators are implementing strong protocols to control the distribution of fake and sub-par quality toys in the market with the help of supplier profiling and another measure, but the effectiveness of it difficult to measure.


  • Geography: Global

  • Base Year: 2019

  • Historical year: 2014

  • Forecasted Year: 2025


  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East


  • Market Size by Value (2014-2025F)

  • Market Share by Age Group

  • Market Share by Product

  • Market Share by Sales Channel

  • Market Share by Region

  • Market Share by Country

  • Market Share by Company


  • What is the size of the global toy market?

  • Which age category has the biggest share in the global market

  • What kind of toys are sold in the 0-8 year category

  • Which country has the biggest market share in the global toy market

  • Which category is the highest selling product category in the global toy market?

Companies Mentioned

  • LEGO Group

  • Mattel Inc

  • Hasbro

  • Bandai Namco

  • Vtech

  • Playmobil

  • Ravensburger

  • Jakks Pacific, Inc.

  • Dream International

  • Clementoni

  • Goliath Games,

  • Kids II, Inc.

  • KNEX Industries

For more information about this report visit

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Laura Wood, Senior Press Manager

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