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Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026

·26-min read

Abstract: Global Digital Advertising and Marketing Market to Reach $786. 2 Billion by 2026 . The Covid-19 pandemic resulted in people staying at home and/or working remotely from home, resulting in huge increase in online traffic.

New York, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Digital Advertising and Marketing Industry" - https://www.reportlinker.com/p03646022/?utm_source=GNW
The large increases in online traffic provide opportunities for companies to keep their target audience engaged through digital marketing initiatives. While overall digital marketing spending declined due the pandemic-induced cuts in marketing and advertising budgets during the lockdown , available budgets are being directed at digital marketing initiatives. In addition, advertisers are realizing higher returns on their investments owing to lower competition for advertising space. As a result, the pandemic is driving changes to digital marketing strategies at companies, especially at companies where digital marketing initiatives had relatively low priority.

Clicks and display ads are among the most prominent forms of digital marketing initiatives. Clicks are expensive compared to display ads, as clicks ensure the customer is directed to the advertiser`s website. However, clicks provide a better return on investment. The declines in digital marketing budgets across the spectrum resulted in lower costs per click. As a result, marketers are gaining more clicks for the same cost. Proactive advertisers with long-term outlook are utilizing the lower costs of clicks to improve their marketing plans and stand to gain the most when conditions improve. The continued spending on digital marketing initiatives would ensure that such advertisers have a high recall for their products or services when the conditions improve. In addition, the lower costs of digital marketing, as well as the unfavourable circumstances for other marketing and advertising formats is resulting in advertisers exploring and/or increasing their marketing spends on digital marketing.

Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$350 Billion in the year 2020, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9% over the analysis period. Display, one of the segments analyzed in the report, is projected to grow at a 15.5% CAGR to reach US$521.5 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 7-year period. This segment currently accounts for a 40.9% share of the global Digital Advertising and Marketing market.

The U.S. Market is Estimated at $155.3 Billion in 2021, While China is Forecast to Reach $254.9 Billion by 2026

The Digital Advertising and Marketing market in the U.S. is estimated at US$155.3 Billion in the year 2021. The country currently accounts for a 38.6% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$254.9 Billion in the year 2026 trailing a CAGR of 18.4% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.6% and 8.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.8% CAGR while Rest of European market (as defined in the study) will reach US$288.5 Billion by the close of the analysis period.

Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market. Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress digital ad market in the developed countries. Per capita spending on connected devices remains high in the developed regions, with a significant portion of consumers purchasing mid
to high-end devices for various purposes. Products with sophisticated features and functions are popular among consumers, and price of the product remains mostly irrelevant as majority of consumers are affluent. While consumer affluence and general inclination towards advanced technologies favour wider acceptance of connected devices, active participation of leading electronics manufacturers drives momentum in the market. As penetration of connected devices and consumer inclination towards digital solutions remains high, developed regions represent the primary markets for digital advertising and marketing, globally.

By Vertical, Retail & Consumer Goods Segment to Reach $158.3 Billion by 2026

Global Retail & Consumer Goods (vertical) segment is estimated at US$78.7 Billion in 2020, and is projected to reach US$158.3 Billion by 2026 reflecting a compounded annual growth rate of 11.9% over the analysis period. China constitutes the largest regional market for Retail & Consumer Goods segment, accounting for 36.1% of the global sales in 2020. China is poised to register the fastest compounded annual growth rate of 15.3% over the analysis period, to reach US$76.7 Billion by the end of the analysis period.
Select Competitors (Total 311 Featured)

  • Acxiom Corporation

  • Alibaba Group Holding Limited

  • Amazon.com, Inc.

  • Baidu, Inc.

  • Dentsu International

  • Eniro AB

  • Epsilon Data Management, LLC

  • Facebook, Inc.

  • Google, Inc.

  • IAC/InterActiveCorp.

  • Microsoft Corporation

  • LinkedIn Corporation

  • Sohu.com, Inc.

  • SXM Media

  • Tencent Holdings Ltd.

  • TradeDoubler AB

  • Twitter, Inc.

  • Xaxis, LLC

  • Verizon Media




Read the full report: https://www.reportlinker.com/p03646022/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Impact of COVID-19 Pandemic and Looming Global Recession
2020 Marked as a Year of Disruption & Transformation
EXHIBIT 1: World Economic Growth Projections (Real GDP, Annual
% Change) for 2020 through 2022
COVID-19 Pandemic Upends the Advertising Landscape
EXHIBIT 2: Global Advertising, Media & Broadcasting Market
Growth Outlook (in %) for Years 2019 through 2025
Digital Advertising Spending Records Growth during Pandemic
Digital Marketing Strategies Change in Pandemic Times
Digital and Personalized Experience Gain Prominence
Advertising: Essential for Corporate/Brand Survival & Existence
EXHIBIT 3: Global Advertising Spending by Medium (in %): 2020E
Digital Advertising and Marketing: A Conceptual Overview
Digital Media Marketing
Social Media Marketing
Mobile Marketing
Digital Advertising and Marketing Formats
Digital Advertising and Marketing: Transforming, Transitioning
and Conditioning Brand-Consumer Relationships
Display Advertising: The Largest Contributor to Global Digital
Ad Spend
Asian Economies to Spearhead Future Growth
Competition
EXHIBIT 4: Global Digital Advertising Market Share Breakdown of
Leading Competitors (in %): 2020E
World Brands
Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Rapid Shift of Media Spending from Traditional to Digital:
Cornerstone for Present & Future Growth of Digital Ad Market
EXHIBIT 5: Digital Advertising Spending as a % of Total Media
Advertising Spending Worldwide: 2015-2021E
EXHIBIT 6: Digital Ad Spending as % of Total Media Ad Spending
in Select Countries for the Year 2019
Superior Attributes of Digital Advertising over Other Ad Media
Drives Market Adoption
Emerging Digital Advertising & Marketing Challenges Call for
Swift Action from Brands
Digital Advertising & Marketing Trends Under COVID-19 Shadow
Spectra of Digital Marketing Elements Holding Great
Implications for Businesses
Digital Transformation across Organizations Goes Beyond Digital
Marketing
Digital Marketing Trends for the Future
Role of Modern Technology in Improving Advertising Campaign
Strategies
Technology Trends and Advancements to Spearhead Future Growth
in Digital Advertising Space
Augmented Reality (AR): Enabling Customized Experiences
Blockchain Technology Poised to Transform Digital Advertising
Space
Voice Search: Redefining the Digital Marketing Space
Videos: The New Go-to Medium of Advertising
Social Messaging to Connect with Customers
Other Notable Technology Trends in Digital Advertising Market
A Digital Cocktail for Digital Marketing
AI in Media & Advertising: Targeting Customers with Right
Marketing Content
Possibilities Galore for AI in Digital Marketing
An Insight into the Issues Associated with AI
Rising Internet Usage Widens Opportunities for Digital
Advertising and Marketing
EXHIBIT 7: World Internet Penetration Rate (in %) by Geographic
Region: February 2021
EXHIBIT 8: Top Internet-Using Countries Ranked by Number of
Internet Users (in Millions): 2019
Rising Adoption of Web-Enabled Mobile Devices Boosts Digital
Advertising Market Prospects
EXHIBIT 9: Smartphone Penetration Rate as Share of Total
Population: 2016-2021
EXHIBIT 10: Breakdown of Mobile Internet Revenues by Category
(in %): 2020
5G to Further Enhance Mobile Advertising Spending
EXHIBIT 11: 5G Smartphone Sales in Million Units: 2019-2022
EXHIBIT 12: Global Smartphone Subscription Breakdown by
Technology for 2019 and 2025
Growth in Mobile Apps Drive Opportunities for Digital Marketers
EXHIBIT 13: Global Mobile Apps Market Size in $ Billion for the
Years 2019, 2021, 2023 and 2025
Growing Use of Social Media Platforms: A Lucrative Opportunity
for Digital Advertisers
EXHIBIT 14: Social Media Penetration Worldwide: % of Active
Monthly Users Compared to Total Population for 2019
EXHIBIT 15: Top Social Media Platforms by Usage (In Millions):
April 2020
Social Commerce Through Social Media Platforms
Smart TVs Emerge as an Important Platform for Cross-Screen
Digital Advertising
EXHIBIT 16: Global Smart TVs Market Size (in $ Billion) for the
Years 2020, 2022, 2024 and 2026
Customer Preference for Multiscreen Activities Presents
Potential Opportunities for Digital Advertisers
EXHIBIT 17: Multiscreen Content Penetration (in %) by Age
Group: 2020
EXHIBIT 18: Common Activities Performed in Sequential Multi-
Screening Activity: 2019
Rising Prominence of IoT and the Growth in Connected Devices
Set to Take Digital Advertising to the Next Level
EXHIBIT 19: Global Number of IoT Connected Devices (In Billion
Units) for the Years 2016, 2018, 2020, 2022 & 2025
Flourishing Gaming Market Generates Lucrative Opportunities for
In-Game Advertising
EXHIBIT 20: Gaming Industry by Segment: 2020E
Mobile Gaming Makes Rapid Gains during Pandemic, Boosting
Market Prospects
EXHIBIT 21: Global Mobile Gaming Market: Annual Sales in US$
Million by Region/Country for the Years 2020 and 2027
Rising Adoption of GPS-Enabled Devices Boosts Demand for
Location-based Advertising
New Restrictions on Collection of Location Data to Cost Marketers
Social Media with Location Based Features: Emerging Avenues for
Marketing
Location-based Advertising (LBA) Gains Foothold at Airports
EXHIBIT 22: Global Airlines Performance by Region: 2020 Vs 2019
Cross-Platform Ad Campaigns Gain Edge over Single Platform
Campaigns
Continuous Growth in Cross-Platform Video Advertising Market
EXHIBIT 23: Cross-Platform Video Advertising Market: % of
Budget Allocated for Cross Platform Videos for the Years 2016-
2019
In-App Advertising: A Promising Platform for Reaching the
Desired Audience
Effective Delivery and Streaming of Ad Content Drives Demand
for Digital Video Advertising
EXHIBIT 24: % of Companies Using Video Content as Marketing
Tool for 2016-2020
Rapid Growth of Streaming Media and OTT Platforms Augurs Well
for Digital Video Advertising
EXHIBIT 25: Global OTT (Over-The-Top) Market Size (in $
Billion) for the Years 2019, 2022 and 2025
EXHIBIT 26: Average Time Spent Per Day (in Minutes) on Videos
in the US for 2015-2019
Mobile Video Ads Hold an Edge Over Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
Real-Time Bidding (RTB): The Next Generation Automated Display
Advertising Technology
Rich Media Ads Gain Momentum Supported Efficient Broadband
Connectivity
Maximum Visibility Drives Interest in Free Online Classified Ads
Customized Emails for Smarter Customer Engagement Sustain
Demand for Email Advertising
Robust E-Commerce Activity Lends Traction to Market Growth
EXHIBIT 27: Global e-Commerce Market Growth Outlook (In %) For
Years 2019 Through 2025
Digital Marketing Trends for Pharmaceutical Industry in the Future
Millennials Emerge as Key Demographic for Digital Advertising
Market
EXHIBIT 28: Consumer Attitude towards Targeted Online
Advertising by Age Group in the US: 2021
Rapid Urbanization & Expanding Middle Class: Mega Trends
Strengthening Market Prospects
EXHIBIT 29: World Urban Population in Thousands: 1950-2050P
EXHIBIT 30: Global Middle Class Population (In Million) by
Region for the Years 2020, 2025 and 2030
EXHIBIT 31: Global Middle Class Spending (US$ Trillion) by
Region for the Years 2020, 2025, 2030
Key Issues and Challenges Hampering Prospects for Digital
Advertising
Ad-Blocking: A Threat for Digital Advertising Revenues
EXHIBIT 32: Ad Blocking Penetration Worldwide: Usage Rate of Ad
Blockers by Country for 2020
EXHIBIT 33: Ad Blocking Usage Rate (%) in the US for 2014-2020
Disablement of Third-Party Cookies: Potential Implications for
Advertisers and Publishers
EXHIBIT 34: Global Browsers Market: Breakdown of User Base by
Browser for 2020E
Major Problems Facing Service Providers in Monetizing Media
Campaigns

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Current & Future Analysis for Digital
Advertising and Marketing by Geographic Region - USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets - Independent Analysis of Annual Spending in
US$ Million for Years 2020 through 2027 and % CAGR

Table 2: World Historic Review for Digital Advertising and
Marketing by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Million for Years 2012 through 2019 and % CAGR

Table 3: World 15-Year Perspective for Digital Advertising and
Marketing by Geographic Region - Percentage Breakdown of Value
Spending for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa Markets for Years 2012,
2020 & 2027

Table 4: World Current & Future Analysis for Display by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 5: World Historic Review for Display by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 6: World 15-Year Perspective for Display by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 7: World Current & Future Analysis for Search by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 8: World Historic Review for Search by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 9: World 15-Year Perspective for Search by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 10: World Current & Future Analysis for Other
Modes/Formats by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Million for Years 2020 through 2027 and % CAGR

Table 11: World Historic Review for Other Modes/Formats by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2012 through 2019 and % CAGR

Table 12: World 15-Year Perspective for Other Modes/Formats by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 13: World Current & Future Analysis for Retail & Consumer
Goods by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 14: World Historic Review for Retail & Consumer Goods by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2012 through 2019 and % CAGR

Table 15: World 15-Year Perspective for Retail & Consumer Goods
by Geographic Region - Percentage Breakdown of Value Spending
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2012, 2020 & 2027

Table 16: World Current & Future Analysis for Automotive by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 17: World Historic Review for Automotive by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 18: World 15-Year Perspective for Automotive by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 19: World Current & Future Analysis for BFSI by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 20: World Historic Review for BFSI by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Spending in US$ Million for Years 2012 through 2019 and % CAGR

Table 21: World 15-Year Perspective for BFSI by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 22: World Current & Future Analysis for IT & Telecom by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 23: World Historic Review for IT & Telecom by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 24: World 15-Year Perspective for IT & Telecom by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 25: World Current & Future Analysis for Media &
Entertainment by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Million for Years 2020 through 2027 and % CAGR

Table 26: World Historic Review for Media & Entertainment by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2012 through 2019 and % CAGR

Table 27: World 15-Year Perspective for Media & Entertainment
by Geographic Region - Percentage Breakdown of Value Spending
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2012, 2020 & 2027

Table 28: World Current & Future Analysis for Tourism by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 29: World Historic Review for Tourism by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 30: World 15-Year Perspective for Tourism by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 31: World Current & Future Analysis for Education by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 32: World Historic Review for Education by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 33: World 15-Year Perspective for Education by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

Table 34: World Current & Future Analysis for Other Verticals
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 35: World Historic Review for Other Verticals by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2012 through 2019 and % CAGR

Table 36: World 15-Year Perspective for Other Verticals by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027

III. MARKET ANALYSIS

UNITED STATES
United States: A Major Digital Advertising Market
Changing Media Consumption Trends Influence Market Demand
EXHIBIT 35: US Digital Media Market: Percent of Time Spent by
Platform for 2020E
Digital Display Advertising Emerges as the Major Ad Format Type
Mobile Internet Advertising Offers Significant Growth
Opportunities
High Smartphone Penetration: A Boon for the Mobile Advertising
Market
EXHIBIT 36: Smartphone Users (in Millions) in the United States
for the Years 2011, 2013, 2015, 2017, 2019 & 2021
Advanced Mobile Devices Foster Growth in Mobile Advertising Market
4G LTE Widens Market Prospects
Digital Marketing Companies Focus on Social Media to Target
Millennials
EXHIBIT 37: Social Media Advertising Market in the US: Annual
Ad Spending Figures in US$ Billion for Years 2015, 2018, 2021
& 2024
Growing Prominence of Affiliate Marketing Bodes Well for the
Market
Digital Video Advertising: One of the Fastest Growing
Advertising Media
EXHIBIT 38: Digital Display Ad Spending in the US by Type:
(2015, 2017, & 2019): Percentage Breakdown for Rich Media,
Sponsorships, Video, and Others
Security: One of the Most Common Risks in Digital Advertising
Steady Adoption by Various Industries Benefit Market Expansion
?Cost Per Revenue?: The New Mantra for Measuring Ad Success
EXHIBIT 39: Online Advertising Market in the US by Pricing
Model (2013, 2015 & 2019)
Competitive Landscape
EXHIBIT 40: US Digital Advertising Market Share Breakdown of
Leading Competitors (in %) for 2020E
EXHIBIT 41: Digital Display Advertising Market in the US:
Market Share Breakdown of Leading Ad Selling Companies for
2020E
EXHIBIT 42: Search Advertising Market in the US: Market Share
Breakdown of Leading Search Providers for 2020E
Market Analytics
Table 37: USA Current & Future Analysis for Digital Advertising
and Marketing by Mode/Format - Display, Search and Other
Modes/Formats - Independent Analysis of Annual Spending in US$
Million for the Years 2020 through 2027 and % CAGR

Table 38: USA Historic Review for Digital Advertising and
Marketing by Mode/Format - Display, Search and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Million for Years 2012 through 2019 and % CAGR

Table 39: USA 15-Year Perspective for Digital Advertising and
Marketing by Mode/Format - Percentage Breakdown of Value
Spending for Display, Search and Other Modes/Formats for the
Years 2012, 2020 & 2027

Table 40: USA Current & Future Analysis for Digital Advertising
and Marketing by Vertical - Retail & Consumer Goods,
Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism,
Education and Other Verticals - Independent Analysis of Annual
Spending in US$ Million for the Years 2020 through 2027 and %
CAGR

Table 41: USA Historic Review for Digital Advertising and
Marketing by Vertical - Retail & Consumer Goods, Automotive,
BFSI, IT & Telecom, Media & Entertainment, Tourism, Education
and Other Verticals Markets - Independent Analysis of Annual
Spending in US$ Million for Years 2012 through 2019 and % CAGR

Table 42: USA 15-Year Perspective for Digital Advertising and
Marketing by Vertical - Percentage Breakdown of Value Spending
for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom,
Media & Entertainment, Tourism, Education and Other Verticals
for the Years 2012, 2020 & 2027

CANADA
Market Overview
Mobile Extends New Opportunity for Canadian Advertisers
Market Analytics
Table 43: Canada Current & Future Analysis for Digital
Advertising and Marketing by Mode/Format - Display, Search and
Other Modes/Formats - Independent Analysis of Annual Spending
in US$ Million for the Years 2020 through 2027 and % CAGR

Table 44: Canada Historic Review for Digital Advertising and
Marketing by Mode/Format - Display, Search and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Million for Years 2012 through 2019 and % CAGR

Table 45: Canada 15-Year Perspective for Digital Advertising
and Marketing by Mode/Format - Percentage Breakdown of Value
Spending for Display, Search and Other Modes/Formats for the
Years 2012, 2020 & 2027

Table 46: Canada Current & Future Analysis for Digital
Advertising and Marketing by Vertical - Retail & Consumer
Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment,
Tourism, Education and Other Verticals - Independent Analysis
of Annual Spending in US$ Million for the Years 2020 through
2027 and % CAGR

Table 47: Canada Historic Review for Digital Advertising and
Marketing by Vertical - Retail & Consumer Goods, Automotive,
BFSI, IT & Telecom, Media & Entertainment, Tourism, Education
and Other Verticals Markets - Independent Analysis of Annual
Spending in US$ Million for Years 2012 through 2019 and % CAGR

Table 48: Canada 15-Year Perspective for Digital Advertising
and Marketing by Vertical - Percentage Breakdown of Value
Spending for Retail & Consumer Goods, Automotive, BFSI, IT &
Telecom, Media & Entertainment, Tourism, Education and Other
Verticals for the Years 2012, 2020 & 2027

JAPAN
Digital Advertising: Market Overview
Market Analytics
Table 49: Japan Current & Future Analysis for Digital
Advertising and Marketing by Mode/Format - Display, Search and
Other Modes/Formats - Independent Analysis of Annual Spending
in US$ Million for the Years 2020 through 2027 and % CAGR

Table 50: Japan Historic Review for Digital Advertising and
Marketing by Mode/Format - Display, Search and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Million for Years 2012 through 2019 and % CAGR

Table 51: Japan 15-Year Perspective for Digital Advertising and
Marketing by Mode/Format - Percentage Breakdown of Value
Spending for Display, Search and Other Modes/Formats for the
Years 2012, 2020 & 2027

Table 52: Japan Current & Future Analysis for Digital
Advertising and Marketing by Vertical - Retail & Consumer
Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment,
Tourism, Education and Other Verticals - Independent Analysis
of Annual Spending in US$ Million for the Years 2020 through
2027 and % CAGR

Table 53: Japan Historic Review for Digital Advertising and
Marketing by Vertical - Retail & Consumer Goods, Automotive,
BFSI, IT & Telecom, Media & Entertainment, Tourism, Education
and Other Verticals Markets - Independent Analysis of Annual
Spending in US$ Million for Years 2012 through 2019 and % CAGR

Table 54: Japan 15-Year Perspective for Digital Advertising and
Marketing by Vertical - Percentage Breakdown of Value Spending
for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom,
Media & Entertainment, Tourism, Education and Other Verticals
for the Years 2012, 2020 & 2027

CHINA
Digital Advertising Market Set for Impressive Growth in China
EXHIBIT 43: Average Time Spent on Internet per Week (in Hours)
for Years 2009, 2015 & 2021
Large Internet User Base Favors Market Growth
EXHIBIT 44: Internet Usage in China (2008, 2011, 2014, 2017 &
2020): Breakdown by Number of Internet Users and Internet
Penetration Rate
EXHIBIT 45: Internet Users in China : Percentage Breakdown of
Internet Users by Age Group (2020)
Search Ads Market: E-Commerce Offers Growth
EXHIBIT 46: Leading Search Engines in China (2020): Percentage
Breakdown of Revenues for Baidu, Sogou, and Others
Online Video Advertising: Promising Growth Opportunities
Mobile Advertising: A Rapidly Expanding Market
EXHIBIT 47: Chinese Mobile Subscriber Penetration as a
Percentage (%) of Total Population for Years 2009, 2013,
2017 & 2021
Internet-Based Digital Services Find Popularity among Mobile Users
4G Paves the Way for Wider Proliferation of Digital Ad and
Marketing Campaigns
EXHIBIT 48: Chinese Mobile Communication Market by Technology
(H1 2021): Percentage Breakdown of Subscribers for 4G, 5G, and
3G & 2G
Competitive Scenario
EXHIBIT 49: Chinese Digital Advertising Market: Ad Spending
(in US$ Billion) of Leading Players for 2020E
EXHIBIT 50: Chinese Mobile Advertising Market by Leading
Players (in %) for 2019
Market Analytics
Table 55: China Current & Future Analysis for Digital
Advertising and Marketing by Mode/Format - Display, Search and
Other Modes/Formats - Independent Analysis of Annual Spending
in US$ Million for the Years 2020 through 2027 and % CAGR

Table 56: China Historic Review for Digital Advertising and
Marketing by Mode/Format - Display, Search and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Million for Years 2012 through 2019 and % CAGR

Table 57: China 15-Year Perspective for Digital Advertising and
Marketing by Mode/Format - Percentage Breakdown of Value
Spending for Display, Search and Other Modes/Formats for the
Years 2012, 2020 & 2027

Table 58: China Current & Future Analysis for Digital
Advertising and Marketing by Vertical - Retail & Consumer
Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment,
Tourism, Education and Other Verticals - Independent Analysis
of Annual Spending in US$ Million for the Years 2020 through
2027 and % CAGR

Table 59: China Historic Review for Digital Advertising and
Marketing by Vertical - Retail & Consumer Goods, Automotive,
BFSI, IT & Telecom, Media & Entertainment, Tourism, Education
and Other Verticals Markets - Independent Analysis of Annual
Spending in US$ Million for Years 2012 through 2019 and % CAGR

Table 60: China 15-Year Perspective for Digital Advertising and
Marketing by Vertical - Percentage Breakdown of Value Spending
for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom,
Media & Entertainment, Tourism, Education and Other Verticals
for the Years 2012, 2020 & 2027

EUROPE
Europe: A Mature Yet Growing Market
Digital Display Advertising: On a High-Growth Path
Expanding Internet User Base: An Important Opportunity
Indicator for the Market
EXHIBIT 51: Internet Penetration Rate (as a % of Population) in
Select European Countries (February 2021)
Growing Penchant for Online Advertising by Youngsters Spur
Market Demand
Paid Search Makes Steady Progress
Mobile Advertising Market: Immense Growth Potential
EXHIBIT 52: Smartphone Penetration as a Proportion (%) of Total
Population in Select Countries (2020)
4G Spurt Enhances Role of Mobile Devices in Digital Advertising
EXHIBIT 53: 4G LTE Market in Europe (2017 & 2022): Percentage
Breakdown of Number of Unique Subscribers for France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe
Market Analytics
Table 61: Europe Current & Future Analysis for Digital
Advertising and Marketing by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets -
Independent Analysis of Annual Spending in US$ Million for
Years 2020 through 2027 and % CAGR

Table 62: Europe Historic Review for Digital Advertising and
Marketing by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets - Independent Analysis
of Annual Spending in US$ Million for Years 2012 through 2019
and % CAGR

Table 63: Europe 15-Year Perspective for Digital Advertising
and Marketing by Geographic Region - Percentage Breakdown of
Value Spending for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2012, 2020 & 2027

Table 64: Europe Current & Future Analysis for Digital
Advertising and Marketing by Mode/Format - Display, Search and
Other Modes/Formats - Independent Analysis of Annual Spending
in US$ Million for the Years 2020 through 2027 and % CAGR

Table 65: Europe Historic Review for Digital Advertising and

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