Australia markets closed
  • ALL ORDS

    6,940.60
    -165.10 (-2.32%)
     
  • ASX 200

    6,673.30
    -160.70 (-2.35%)
     
  • AUD/USD

    0.7708
    -0.0171 (-2.17%)
     
  • OIL

    61.66
    -1.87 (-2.94%)
     
  • GOLD

    1,733.00
    -42.40 (-2.39%)
     
  • BTC-AUD

    61,633.98
    +355.63 (+0.58%)
     
  • CMC Crypto 200

    912.88
    -20.25 (-2.17%)
     
  • AUD/EUR

    0.6381
    -0.0083 (-1.28%)
     
  • AUD/NZD

    1.0645
    -0.0038 (-0.36%)
     
  • NZX 50

    12,227.29
    +86.63 (+0.71%)
     
  • NASDAQ

    12,909.44
    +81.13 (+0.63%)
     
  • FTSE

    6,483.43
    -168.53 (-2.53%)
     
  • Dow Jones

    30,932.37
    -469.64 (-1.50%)
     
  • DAX

    13,786.29
    -93.04 (-0.67%)
     
  • Hang Seng

    28,980.21
    -1,093.96 (-3.64%)
     
  • NIKKEI 225

    28,966.01
    -1,202.26 (-3.99%)
     

Global Content Marketing Market Trajectory & Analytics Report 2020-2027: Lead Generation is Projected to Account for US$295.1 Billion of the Total $829.6 Billion Industry - ResearchAndMarkets.com

·4-min read

The "Content Marketing - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Global Content Marketing Market to Reach $829.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Content Marketing estimated at US$300.7 Billion in the year 2020, is projected to reach a revised size of US$829.6 Billion by 2027, growing at a CAGR of 15.6% over the analysis period 2020-2027.

Lead Generation, one of the segments analyzed in the report, is projected to record a 17% CAGR and reach US$295.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Brand Awareness segment is readjusted to a revised 15.7% CAGR for the next 7-year period.

The U. S. Market is Estimated at $89 Billion, While China is Forecast to Grow at 14.9% CAGR

The Content Marketing market in the U. S. is estimated at US$89 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$143.1 Billion by the year 2027 trailing a CAGR of 14.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14% and 13.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.3% CAGR.

Customer Acquisition Segment to Record 13.2% CAGR

In the global Customer Acquisition segment, USA, Canada, Japan, China and Europe will drive the 13% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$45 Billion in the year 2020 will reach a projected size of US$106.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$98.8 Billion by the year 2027. We bring years of research experience to this 6th edition of our report. The 136-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:

  • Brafton Inc.

  • Contently, Inc.

  • Eucalypt Media, LLC

  • Hubspot Inc.

  • Influence & Co.

  • Marketo, Inc.

  • NewsCred, Inc.

  • Scripted, Inc.

  • Skyword, Inc.

  • TapInfluence, Inc.

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares

  • Content Marketing Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • Content Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027

  • Content Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019

  • Content Marketing Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

  • Lead Generation (Objective) World Market by Region/Country in US$ Million: 2020 to 2027

  • Lead Generation (Objective) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019

  • Lead Generation (Objective) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027

  • Brand Awareness (Objective) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027

  • Brand Awareness (Objective) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019

  • Brand Awareness (Objective) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027

  • Customer Acquisition (Objective) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027

  • Customer Acquisition (Objective) Region Wise Breakdown of Global Historic Demand in US$ Million: 2012 to 2019

  • Customer Acquisition (Objective) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027

  • Other Objectives (Objective) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027

  • Other Objectives (Objective) Market Historic Review by Region/Country in US$ Million: 2012 to 2019

  • Other Objectives (Objective) Market Share Breakdown by Region/Country: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

  • Market Facts & Figures

  • Content Marketing Market Share (in %) by Company: 2019 & 2025

  • Market Analytics

  • Content Marketing Market Estimates and Projections in US$ Million by Objective: 2020 to 2027

  • Content Marketing Market in the United States by Objective: A Historic Review in US$ Million for 2012-2019

  • Content Marketing Market Share Breakdown by Objective: 2012 VS 2020 VS 2027

IV. COMPETITION

  • Total Companies Profiled: 46

For more information about this report visit https://www.researchandmarkets.com/r/h3qjv5

View source version on businesswire.com: https://www.businesswire.com/news/home/20210126005925/en/

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900