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The global cities most prepared for a Gen Z workforce

Oxford Circus, London. (Source: Getty)
Oxford Circus, London. (Source: Getty)

The structure of the modern workforce is constantly shifting – and workers are moving along with it.

Generation Z, the digital natives born between 1997 and 2012, have been – or will be – crossing borders, working and making a home in cities that are best-equipped to meet all their work and lifestyle needs.

“Born into the Fourth Industrial Revolution, a post-9/11 world, the climate crisis, and a recession, Gen Z-ers are known to be digital natives who value security, diversity, and autonomy, and aim to achieve it through pragmatism and determination,” stated furnished apartment aggregator website Nestpick.


Nestpick’s 2019 General Z City Index assessed 110 cities around the world in terms of 22 factors that make them attractive to Gen Z workers, such as digitalisation, connectivity, mobility, education, privacy and security, gender equality, access to mental healthcare, innovation, affordability and co-working spaces.

According to the Index, London is the most appealing and most prepared city for this demographic, despite Brexit and the high cost of living there.

“Adding on to the advantages of a weakening pound, London has shown how it is at the forefront of digitalisation, advocacy, entertainment, and business,” said Nestpick founder and owner Ömer Kücükdere.

“Brexit or not, London has the foundations to continue magnetising Generation Z in the long-term.”

London is followed by Stockholm, Los Angeles, Toronto and New York, with Berlin, Munich San Francisco, Amsterdam and Vancouver rounding out the top 10.

2019 Generation Z City Index: Top 10 cities. (Source: Nestpick)
2019 Generation Z City Index: Top 10 cities. (Source: Nestpick)

Four Australian cities made the index, with Melbourne coming 23rd place, closely followed by Sydney at 24th place.

Brisbane is 34th on the list with Perth at 45th.

Deep dive: Sydney

How did Australia’s biggest city and premier financial hub stack up?

According to Nestpick, Harbour City’s overall score on the Index was 77.40.

(Source: Nestpick)
(Source: Nestpick)

The NSW capital scored very highly when it came to government digitalisation as well as the right to protest (98.52 and 95.99 out of 100 respectively), but failed dismally when assessed on its esports offering, with a score of 9.79 out of 100.

Other areas of improvement include privacy and security (47.48 out of 100) and the local AI industry (50.18 out of 100).

The future of work will be discussed at the Yahoo Finance’s All Markets Summit, which will take place on the 26th September 2019 at the Shangri-La Hotel, Sydney. Check out the full line-up of speakers and agenda here.

The inaugural Yahoo Finance All Markets Summit will launch on September 26 in Sydney's Shangri-La.
The inaugural Yahoo Finance All Markets Summit will launch on September 26 in Sydney's Shangri-La.